Las redes sociales en la comunicación política de Daniel Noboa y Luisa González en las elecciones presidenciales de Ecuador 2025
| dc.contributor.advisor | Ramos Valdez, Carlos | |
| dc.contributor.author | Mendoza Montenegro, Jennifer Kathiusca | |
| dc.contributor.author | Vera Carrasco, Nayeli Fernanda | |
| dc.date.accessioned | 2025-05-06T16:33:39Z | |
| dc.date.available | 2025-05-06T16:33:39Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18219 | |
| dc.description | The study aims to evaluate how social networks (Facebook, TikTok, Instagram and X) influence the political communication of the campaigns of Daniel Noboa and Luisa González in the presidential elections of Ecuador 2025. In this study, a documentary and explanatory type research will be applied, using a non-probabilistic convenience sampling approach, the population of the present research is within the established age range (18 to 35 years) with a total of 267,866 of the chosen population. For data processing, data collection was carried out through interviews and comparative tables. It is concluded that the candidates Daniel Noboa and Luisa González used political communication strategies in each of their publications, both candidates used the resource of complementary elements such as: mascots, identifying colors, bracelets, rings, corporate image and associative image. Due to the so-called digital age, social networks have proven to be valuable instruments in political communication, because they have allowed each candidate to effectively reach an audience, generating a significant impact on the perception of voters. | es_ES |
| dc.description | The study aims to evaluate how social networks (Facebook, TikTok, Instagram and X) influence the political communication of the campaigns of Daniel Noboa and Luisa González in the presidential elections of Ecuador 2025. In this study, a documentary and explanatory type research will be applied, using a non-probabilistic convenience sampling approach, the population of the present research is within the established age range (18 to 35 years) with a total of 267,866 of the chosen population. For data processing, data collection was carried out through interviews and comparative tables. It is concluded that the candidates Daniel Noboa and Luisa González used political communication strategies in each of their publications, both candidates used the resource of complementary elements such as: mascots, identifying colors, bracelets, rings, corporate image and associative image. Due to the so-called digital age, social networks have proven to be valuable instruments in political communication, because they have allowed each candidate to effectively reach an audience, generating a significant impact on the perception of voters. | es_ES |
| dc.description.abstract | El estudio tiene objetivo evaluar cómo influyen las redes sociales (Facebook, TikTok, Instagram y X) en la comunicación política de las campañas de Daniel Noboa y Luisa González en las elecciones presidenciales de ecuador 2025. En este estudio se aplicará una investigación tipo documental y explicativa, mediante un enfoque de muestreo no probabilístico por conveniencia, la población de la presente investigación está dentro del rango de edad establecido (18 a 35 años) con un total de 267.866 de población escogida. Para el procesamiento de datos se realizó la recolección de datos a través de entrevistas y cuadros comparativos. Se concluye que los candidatos Daniel Noboa y Luisa González utilizaron estrategias de comunicación política en cada una de sus publicaciones, ambos candidatos utilizaron el recurso de elementos complementarios como: mascotas, colores identificativos, pulseras, anillos, imagen corporativa e imagen asociativa. Por la denominada era digital, las redes sociales han demostrado ser instrumentos valiosos en la comunicación política, porque han permitido a cada candidato alcanzar audiencia de manera efectiva generando un impacto significativo en la percepción de los votantes. | es_ES |
| dc.format.extent | 95 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Redes Sociales | es_ES |
| dc.subject | Comunicación política | es_ES |
| dc.subject | Estrategias de comunicación | es_ES |
| dc.title | Las redes sociales en la comunicación política de Daniel Noboa y Luisa González en las elecciones presidenciales de Ecuador 2025 | es_ES |
| dc.type | bachelorThesis | es_ES |
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