Manipulación informativa de los medios de comunicación digitales en el Ecuador y el principio de responsabilidad ética
| dc.contributor.advisor | Campi Cevallos, Cumandá Fanny | |
| dc.contributor.author | Espin Meza, Alexon Joel | |
| dc.contributor.author | Sánchez Salinas, Juana Magdalena | |
| dc.date.accessioned | 2025-05-06T15:40:35Z | |
| dc.date.available | 2025-05-06T15:40:35Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18212 | |
| dc.description | The research titled "Informative Manipulation in Digital Media in Ecuador and the Principle of Ethical Responsibility" addresses a significant issue within the Ecuadorian communication sphere. The central focus lies in how manipulative practices, characterized by the dissemination of false, biased, or sensationalist information, affect public trust and the credibility of digital media. This study emphasizes its relevance due to the profound social and democratic consequences of information manipulation, proposing a comprehensive analysis to understand its dimensions and effects, particularly in the cities of Quito, Guayaquil, and Babahoyo. The main objective is to analyze manipulative practices in Ecuadorian digital media and their relationship with the principle of ethical responsibility in communication. Specifically, it seeks to identify these practices, explore their impact on credibility, and evaluate their ethical implications. Methodologically, the mixed approach combines qualitative and quantitative data, enabling a deep and statistically supported understanding of the phenomenon. The population consists of digital media consumers in the mentioned cities, employing techniques such as interviews with experts and media representatives, as well as surveys conducted through Google Forms. These tools ensure the collection of relevant data on perceptions and dynamics characterizing the interaction between media and audiences in digital environments. | es_ES |
| dc.description | The research titled "Informative Manipulation in Digital Media in Ecuador and the Principle of Ethical Responsibility" addresses a significant issue within the Ecuadorian communication sphere. The central focus lies in how manipulative practices, characterized by the dissemination of false, biased, or sensationalist information, affect public trust and the credibility of digital media. This study emphasizes its relevance due to the profound social and democratic consequences of information manipulation, proposing a comprehensive analysis to understand its dimensions and effects, particularly in the cities of Quito, Guayaquil, and Babahoyo. The main objective is to analyze manipulative practices in Ecuadorian digital media and their relationship with the principle of ethical responsibility in communication. Specifically, it seeks to identify these practices, explore their impact on credibility, and evaluate their ethical implications. Methodologically, the mixed approach combines qualitative and quantitative data, enabling a deep and statistically supported understanding of the phenomenon. The population consists of digital media consumers in the mentioned cities, employing techniques such as interviews with experts and media representatives, as well as surveys conducted through Google Forms. These tools ensure the collection of relevant data on perceptions and dynamics characterizing the interaction between media and audiences in digital environments. | es_ES |
| dc.description.abstract | La investigación titulada "Manipulación informativa de los medios de comunicación digitales en el Ecuador y el principio de responsabilidad ética" aborda una problemática relevante dentro del ámbito comunicacional ecuatoriano. El planteamiento central radica en cómo las prácticas de manipulación informativa, caracterizadas por la difusión de información falsa, sesgada o sensacionalista, afectan la confianza del público y la credibilidad de los medios digitales. Este estudio justifica su relevancia debido a las profundas consecuencias sociales y democráticas de la manipulación informativa, proponiendo un análisis integral que permita comprender sus dimensiones y efectos, particularmente en las ciudades de Quito, Guayaquil y Babahoyo. El objetivo principal es analizar las prácticas de manipulación informativa en medios digitales ecuatorianos y su relación con el principio de responsabilidad ética en la comunicación. De manera específica, se busca identificar dichas prácticas, explorar su impacto en la credibilidad y evaluar sus implicaciones éticas. Metodológicamente, el enfoque mixto combina datos cualitativos y cuantitativos, permitiendo un entendimiento profundo y estadísticamente respaldado del fenómeno. La población está compuesta por consumidores de medios digitales en las ciudades mencionadas, utilizando técnicas como entrevistas a expertos y representantes de medios, así como encuestas aplicadas mediante Google Forms. Estas herramientas garantizan la obtención de datos relevantes sobre las percepciones y dinámicas que caracterizan la interacción entre medios y audiencias en entornos digitales. | es_ES |
| dc.format.extent | 82p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Manipulación | es_ES |
| dc.subject | Informativa | es_ES |
| dc.subject | Responsabilidad | es_ES |
| dc.subject | Ética | es_ES |
| dc.title | Manipulación informativa de los medios de comunicación digitales en el Ecuador y el principio de responsabilidad ética | es_ES |
| dc.type | bachelorThesis | es_ES |
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