BRANDING COMO ESTRATEGIA DE POSICIONAMIENTO A LOS EMPRENDIMIENTOS ADCRITOS A MECECOB
| dc.contributor.advisor | MSC. VICTOR CASTILLO ZUÑIGA | |
| dc.contributor.author | CARPIO CARRASCO LUIGGY FERNANDO | |
| dc.contributor.author | VILLENA CANEPA ALEXA ROUSEMARY | |
| dc.date.accessioned | 2024-09-27T17:43:15Z | |
| dc.date.available | 2024-09-27T17:43:15Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17421 | |
| dc.description | This research will cover branding as a positioning strategy in the enterprises attached to MECECOB to provide the opportunity to position itself among the enterprises in the city of Babahoyo, improving the economy of merchants. This not only benefits affiliated businesses, but also the Municipal Public Company of Markets, Shopping Centers and Bays of the Babahoyo Canton. It focuses on designing effective market strategies so that they stand out from the competition and are favorable for merchants attached to MECECOB. This study analyzes whether merchants manage to effectively connect with their target audience, through skills that seek to influence the minds of consumers so that they associate a brand with qualities, benefits or values that differentiate it and make it more attractive than the rest. Above all, it is sought that they achieve a defined brand and visual identity, since in this way it will be obtained to consolidate the image of a brand in an increasingly competitive digital environment. | es_ES |
| dc.description | This research will cover branding as a positioning strategy in the enterprises attached to MECECOB to provide the opportunity to position itself among the enterprises in the city of Babahoyo, improving the economy of merchants. This not only benefits affiliated businesses, but also the Municipal Public Company of Markets, Shopping Centers and Bays of the Babahoyo Canton. It focuses on designing effective market strategies so that they stand out from the competition and are favorable for merchants attached to MECECOB. This study analyzes whether merchants manage to effectively connect with their target audience, through skills that seek to influence the minds of consumers so that they associate a brand with qualities, benefits or values that differentiate it and make it more attractive than the rest. Above all, it is sought that they achieve a defined brand and visual identity, since in this way it will be obtained to consolidate the image of a brand in an increasingly competitive digital environment. | es_ES |
| dc.description.abstract | La presente investigación abarcará sobre el branding como estrategia de posicionamiento en los emprendimientos adscritos a MECECOB para brinda la oportunidad de posicionarse entre los emprendimientos en la ciudad de Babahoyo, mejorando la economía de los comerciantes. Esto no solo beneficia a los negocios afiliados, sino también a La Empresa Pública Municipal de Mercados, Centros Comerciales y Bahías del Cantón Babahoyo. Se centra en diseñar estrategias efectivas de mercado para que obtengan destacarse entre la competencia y resulte favorable para los comerciantes adscritos a MECECOB. Este estudio analiza si los comerciantes logran conectar de manera efectiva con su público objetivo, mediante destrezas que busquen influir en la mente de los consumidores para que asocien una marca con cualidades, beneficios o valores que la diferencien y la hagan más atractiva que el resto. Sobre todo, se busca que alcancen una marca e identidad visual definida, ya que de esta manera se obtendrá consolidar la imagen de una marca en un entorno digital cada vez más competitivo. | es_ES |
| dc.format.extent | 60p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO | es_ES |
| dc.relation.ispartofseries | TIC-UTB-FCJSE-COMUNICACION-000051; | |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Branding | es_ES |
| dc.subject | posicionamiento | es_ES |
| dc.subject.other | COMUNICACION | es_ES |
| dc.title | BRANDING COMO ESTRATEGIA DE POSICIONAMIENTO A LOS EMPRENDIMIENTOS ADCRITOS A MECECOB | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador