ANÁLISIS SEMIÓTICO DE LOS LOGOTIPOS DE LOS MEDIOS DIGITALES INFORMATIVOS DE LA CIUDAD DE BABAHOYO
| dc.contributor.advisor | MSC. VICTORIA SALAMEA LIMONES | |
| dc.contributor.author | PAMELA YULIANA UCA VILLEGAS | |
| dc.date.accessioned | 2024-09-23T20:20:36Z | |
| dc.date.available | 2024-09-23T20:20:36Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17283 | |
| dc.description | The present research deals with the semiotic analysis of the logos of the digital news media of the city of Babahoyo, where it is highlighted that citizens have adapted to the fluidity of information through digital platforms. Furthermore, the study highlights that semiotics is responsible for unraveling the elements that make up the emblems and their meaning and that logos are the visual identification to identify in the digital information market. The objective of the research is to analyze the semiotic characteristics of the digital media logos of the city of Babahoyo. The methodology of the study is made up of a qualitative approach, and the type of research is descriptive and explanatory. The research technique is the interview which is aimed at communication professionals with experience in graphic design on the topic of logos for digital news media; C6 Televisión Babahoyo, ND Noticias, Fuente Informativo, Babahoyo Al Día and El Vocero. The investigation concluded that the logos of Babahoyo's digital news media are presented in several aspects, in these the semiotic elements that reflect the identity, and the value that each one has within the market. | es_ES |
| dc.description | The present research deals with the semiotic analysis of the logos of the digital news media of the city of Babahoyo, where it is highlighted that citizens have adapted to the fluidity of information through digital platforms. Furthermore, the study highlights that semiotics is responsible for unraveling the elements that make up the emblems and their meaning and that logos are the visual identification to identify in the digital information market. The objective of the research is to analyze the semiotic characteristics of the digital media logos of the city of Babahoyo. The methodology of the study is made up of a qualitative approach, and the type of research is descriptive and explanatory. The research technique is the interview which is aimed at communication professionals with experience in graphic design on the topic of logos for digital news media; C6 Televisión Babahoyo, ND Noticias, Fuente Informativo, Babahoyo Al Día and El Vocero. The investigation concluded that the logos of Babahoyo's digital news media are presented in several aspects, in these the semiotic elements that reflect the identity, and the value that each one has within the market. | es_ES |
| dc.description.abstract | La presente investigación trata sobre el análisis semiótico de los logotipos de los medios digitales informativos de la ciudad de Babahoyo, donde se resalta que los ciudadanos se han adaptado a la fluidez de información por las plataformas digitales. Además, el estudio destaca que la semiótica se encarga de desentrañar los elementos que conforman los emblemas y sus significados y que los logos son la identificación visual para identificarse en el mercado digital de información. El objetivo de la investigación es analizar las características semióticas de los logotipos de los medios digitales de la ciudad de Babahoyo. La metodología del estudio está conformada por un enfoque cualitativo, además el tipo de investigación es descriptivo y explicativo. La técnica de la investigación es la entrevista la cual está dirigida a los profesionales de comunicación con experiencia en diseño gráfico sobre el tema de los logotipos de los medios digitales informativo; C6 Televisión Babahoyo, ND Noticias, Fuente Informativo, Babahoyo Al Día y El Vocero. La investigación concluyó que los logotipos de los medios digitales informativos de Babahoyo se presentan en varios aspectos, en estos los elementos semióticos que reflejan la identidad, y el valor que tiene cada uno dentro del mercado. | es_ES |
| dc.format.extent | 53p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO | es_ES |
| dc.relation.ispartofseries | TIC-UTB-FCJSE-COMUNICACION-000033; | |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | análisis semiótico | es_ES |
| dc.subject | logotipos | es_ES |
| dc.subject | digital | es_ES |
| dc.subject.other | COMUNICACION | es_ES |
| dc.title | ANÁLISIS SEMIÓTICO DE LOS LOGOTIPOS DE LOS MEDIOS DIGITALES INFORMATIVOS DE LA CIUDAD DE BABAHOYO | es_ES |
| dc.type | bachelorThesis | es_ES |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador