El podcast como plataformas de análisis crítico: Un estudio del segmento ¨ Un programa para tu tía¨ del medio digital la posta
| dc.contributor.advisor | Castillo Zúñiga, Javier | |
| dc.contributor.author | Torres Barco, Alejandra Yamilet | |
| dc.contributor.author | Zapata Castro, Naidelyn Camila | |
| dc.date.accessioned | 2025-05-06T19:28:22Z | |
| dc.date.available | 2025-05-06T19:28:22Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18239 | |
| dc.description | In today's society, the Internet has allowed us to create all kinds of content, it has created different ways to entertain people, one of these new digital modalities is the podcast. The Podcast is a narrative resource that helps address issues of social and political relevance, using humor, sarcasm or the use of interviews. This style of communication seeks to connect with a diverse audience, especially those less familiar with complex discussions and thus bring them closer in an entertaining and educational way. For this reason, this project is based on analyzing how podcasts, especially "a program for your aunt" from the digital media La Posta, can be a platform for critical analysis. Therefore, to meet the objectives set, a mixed qualitative and quantitative approach was used, with different methods such as documentary review, which helped to understand the research topic in depth. Techniques such as the survey were also used, which was based on a series of questions, which allowed us to know how the audience responds to these podcast formats. | es_ES |
| dc.description | In today's society, the Internet has allowed us to create all kinds of content, it has created different ways to entertain people, one of these new digital modalities is the podcast. The Podcast is a narrative resource that helps address issues of social and political relevance, using humor, sarcasm or the use of interviews. This style of communication seeks to connect with a diverse audience, especially those less familiar with complex discussions and thus bring them closer in an entertaining and educational way. For this reason, this project is based on analyzing how podcasts, especially "a program for your aunt" from the digital media La Posta, can be a platform for critical analysis. Therefore, to meet the objectives set, a mixed qualitative and quantitative approach was used, with different methods such as documentary review, which helped to understand the research topic in depth. Techniques such as the survey were also used, which was based on a series of questions, which allowed us to know how the audience responds to these podcast formats. | es_ES |
| dc.description.abstract | En la sociedad actual, el internet ha permito crear todo tipo de contenido, ha creado diferentes maneras para entretener a las personas, una de estas nuevas modalidades digitales, es el podcast. El Podcast es un recurso narrativo que ayuda abordar temas de relevancia social y política, utilizando el humor, el sarcasmo o la utilización de entrevistas. Este estilo de comunicación, busca conectar con una audiencia diversa, en especial con aquellos menos familiarizados con discusiones complejas y así acercarlos de manera entretenida y educativa. Por esta razón, el presente proyecto, se basa en analizar como los podcasts, en especial ‘‘Un programa para tu tía’’ del medio digital la posta puede ser una plataforma para el análisis crítico. Por consiguiente, para llegar a cumplir los objetivos planteados se usó un enfoque mixto, es decir, enfoque cualitativo y cuantitativo, con métodos, como la revisión documental, la cual ayudo a conocer a profundidad el tema de investigación, también se utilizaron técnicas como la encuesta, la cual se basó en una serie de preguntas, que permitieron conocer la forma en que la audiencia responde a estos formatos podcasts. | es_ES |
| dc.format.extent | 58 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Podcast | es_ES |
| dc.subject | Análisis crítico | es_ES |
| dc.subject | Medio digital | es_ES |
| dc.title | El podcast como plataformas de análisis crítico: Un estudio del segmento ¨ Un programa para tu tía¨ del medio digital la posta | es_ES |
| dc.type | bachelorThesis | es_ES |
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