dc.contributor.advisor | Campi Maldonado, Alejandra | |
dc.contributor.author | Rodriguez Gamboa, Joseline Betsy | |
dc.contributor.author | Urrutia Suarez, Linner Carmen | |
dc.date.accessioned | 2025-05-06T17:47:08Z | |
dc.date.available | 2025-05-06T17:47:08Z | |
dc.date.issued | 2025 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18228 | |
dc.description | This research work analyzes the perception of women in the songs of urban artist Bad Bunny, exploring the social perception generated by his lyrics and video clips in the public of the city of Babahoyo. A descriptive and correlational research approach is used through a mixed method where quantitative and qualitative techniques are employed. The study addresses the relationship between the messages of their songs and their attitudes about gender roles and stereotypes, identifying both elements of female empowerment and cases of perpetuation of stereotypes. The research proposes that urban music, especially Bad Bunny's content, has a significant impact on the construction of social imaginaries related to women, which allows us to understand how gender roles are integrated, challenged or reinforced in a globalized context, providing a basis for promoting more equitable and respectful representations. | es_ES |
dc.description | This research work analyzes the perception of women in the songs of urban artist Bad Bunny, exploring the social perception generated by his lyrics and video clips in the public of the city of Babahoyo. A descriptive and correlational research approach is used through a mixed method where quantitative and qualitative techniques are employed. The study addresses the relationship between the messages of their songs and their attitudes about gender roles and stereotypes, identifying both elements of female empowerment and cases of perpetuation of stereotypes. The research proposes that urban music, especially Bad Bunny's content, has a significant impact on the construction of social imaginaries related to women, which allows us to understand how gender roles are integrated, challenged or reinforced in a globalized context, providing a basis for promoting more equitable and respectful representations. | es_ES |
dc.description.abstract | Este trabajo de investigación analiza la percepción de la mujer en las canciones del artista urbano Bad Bunny, explorando su percepción social generada por sus letras y videoclips en el público de la ciudad de Babahoyo. Se utiliza un enfoque investigativo descriptivo y correlacional mediante un método mixto en donde se emplean técnicas cuantitativas y cualitativas. El estudio aborda la relación entre los mensajes de sus canciones y sus actitudes sobre roles y estereotipos de género, identificando tanto elementos de empoderamiento femenino como casos de perpetuación de estereotipos. La investigación propone que la música urbana, especialmente el contenido de Bad Bunny ejerce un impacto significativo en la construcción de imaginarios sociales relacionados con la mujer esto permite comprender cómo se integran, desafían o refuerzan los roles de género en un contexto globalizado, proporcionando bases para fomentar representaciones más equitativas y respetuosas. | es_ES |
dc.format.extent | 58 p. | es_ES |
dc.language.iso | es | es_ES |
dc.publisher | BABAHOYO: UTB, 2025 | es_ES |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | Representación femenina | es_ES |
dc.subject | Percepción social | es_ES |
dc.subject | Roles de género | es_ES |
dc.subject | Estereotipos | es_ES |
dc.title | La representación de la mujer en la música de Bad Bunny: Análisis de la percepción social | es_ES |
dc.type | bachelorThesis | es_ES |