Estrategias de locución de los noticieros de las emisoras digitales para aumentar seguidores en Babahoyo
| dc.contributor.advisor | Salamea Limones, Victoria | |
| dc.contributor.author | Poveda Llanos, Gardenia Milena | |
| dc.contributor.author | Toaza Morán, Ingrid Daniela | |
| dc.date.accessioned | 2025-05-06T17:35:02Z | |
| dc.date.available | 2025-05-06T17:35:02Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18226 | |
| dc.description | This study analyses the dissemination strategies adopted in Babahoyo Digital Radio's news programmes with the aim of increasing the number of followers. As digitalisation changes the way information is consumed, voice transmission has become a key factor in attracting and retaining audiences. The results of the observation applied indicate favorable points such as the use of multimedia tools among others, they show that intonation, clarity and fluency are crucial to capturing the audience's attention. In addition, the fundamental role of social networks as a means of interaction and growth is highlighted. Based on the results, it was concluded that well-structured stories contributed to the growth of Bagamoyo’s digital news broadcasts. It is recommended to strengthen the training of broadcasters so that the quality of the content can be optimized and to develop innovative engagement strategies to strengthen loyal and active listeners on digital platforms. | es_ES |
| dc.description | This study analyses the dissemination strategies adopted in Babahoyo Digital Radio's news programmes with the aim of increasing the number of followers. As digitalisation changes the way information is consumed, voice transmission has become a key factor in attracting and retaining audiences. The results of the observation applied indicate favorable points such as the use of multimedia tools among others, they show that intonation, clarity and fluency are crucial to capturing the audience's attention. In addition, the fundamental role of social networks as a means of interaction and growth is highlighted. Based on the results, it was concluded that well-structured stories contributed to the growth of Bagamoyo’s digital news broadcasts. It is recommended to strengthen the training of broadcasters so that the quality of the content can be optimized and to develop innovative engagement strategies to strengthen loyal and active listeners on digital platforms. | es_ES |
| dc.description.abstract | Este trabajo de integración curricular tiene como finalidad analizar las estrategias de difusión de los programas de noticias en las emisoras digitales de Babahoyo para incrementar el número de seguidores y retener audiencias. Esta investigación determina si el uso de herramientas digitales en la información periodística y las técnicas de locución son eficaces para mejorar el contenido que atraen audiencias. El enfoque metodológico utilizado en el presente trabajo es cualitativo utilizando como herramienta de recolección de datos a una entrevista dirigidas a locutores de radios digitales locales. Los resultados de las fichas de observación aplicados indicaron que la entonación, la claridad y la fluidez son cruciales para captar audiencia y destaca que las redes sociales representan a un papel fundamental como medio de interacción y crecimiento. Con base en los resultados, concluye que las historias bien estructuradas, contribuyeron al crecimiento del seguimiento de las transmisiones de noticias digitales de Babahoyo. | es_ES |
| dc.format.extent | 76 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Técnica de locución | es_ES |
| dc.subject | Medios digitales | es_ES |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Captación de audiencia | es_ES |
| dc.title | Estrategias de locución de los noticieros de las emisoras digitales para aumentar seguidores en Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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