El rol de la mujer en los medios de comunicación en la Provincia de Los Ríos
| dc.contributor.advisor | Herrera Flores, Ana Elizabeth | |
| dc.contributor.author | Delgado Maridueña, Pamela Patricia | |
| dc.contributor.author | Escobar Saltos, Gary Fescher | |
| dc.date.accessioned | 2025-05-06T15:34:38Z | |
| dc.date.available | 2025-05-06T15:34:38Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18211 | |
| dc.description | An analysis is made of the participation of women in the media in the province of Los Ríos, highlighting their opportunities, challenges and also the evolution of their role in the media. Although there is great progress regarding gender equity, there are still structural barriers such as stereotyped representation, lack of access to management positions and also harassment in the work environment. The approach used in this research is the mixed approach because the study collects data through interviews and also observation sheets from local media. The results show an increase in the presence of women in the media, where they have managed to lead independent initiatives. Nevertheless, the gender gap is still very strong in traditional media such as television and the written press, and it is highlighted that female empowerment in communication is a key aspect to transform narratives and influence social perception of the role of women. | es_ES |
| dc.description | An analysis is made of the participation of women in the media in the province of Los Ríos, highlighting their opportunities, challenges and also the evolution of their role in the media. Although there is great progress regarding gender equity, there are still structural barriers such as stereotyped representation, lack of access to management positions and also harassment in the work environment. The approach used in this research is the mixed approach because the study collects data through interviews and also observation sheets from local media. The results show an increase in the presence of women in the media, where they have managed to lead independent initiatives. Nevertheless, the gender gap is still very strong in traditional media such as television and the written press, and it is highlighted that female empowerment in communication is a key aspect to transform narratives and influence social perception of the role of women. | es_ES |
| dc.description.abstract | Se realiza un análisis de la participación de las mujeres en los medios de comunicación de la provincia de Los Ríos, en donde se destaca sus oportunidades, desafíos y también la evolución de su rol en el ámbito mediático. Aunque existe un gran avance respecto a la equidad de género, aún existen barreras estructurales tales como la representación estereotipada, la falta de acceso a cargos directivos y también el acoso en el entorno laboral. El enfoque que se utiliza en esta investigación es el enfoque mixto debido a que el estudio recoge datos a través de entrevistas y también fichas de observación de medios locales. Los resultados evidencian el incremento de la presencia femenina en medios de comunicación, en donde se ha logrado liderar las iniciativas independientes. No obstante, la brecha de género aún es muy fuerte en medios tradicionales como televisión y prensa escrita, se destaca que el empoderamiento femenino en la comunicación es un aspecto clave para poder transformar las narrativas e influir en la percepción social sobre el papel de la mujer. | es_ES |
| dc.format.extent | 47p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Medios de comunicación | es_ES |
| dc.subject | Mujeres | es_ES |
| dc.subject | Liderazgo femenino | es_ES |
| dc.subject | Empoderamiento y equidad de género | es_ES |
| dc.title | El rol de la mujer en los medios de comunicación en la Provincia de Los Ríos | es_ES |
| dc.type | bachelorThesis | es_ES |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States