Diagnóstico para la implementación de un programa radial digital en la carrera de comunicación de la Universidad Técnica de Babahoyo
| dc.contributor.advisor | Flores Montoya, María Teresa | |
| dc.contributor.author | Cadena Santillan, Mirian Gabriela | |
| dc.contributor.author | Totoy Pacalla, Alex Fabricio | |
| dc.date.accessioned | 2025-05-06T14:18:33Z | |
| dc.date.available | 2025-05-06T14:18:33Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18204 | |
| dc.description | The Technical University of Babahoyo is the only third-level institution in the province of Los Ríos to offer the Communication degree. Due to this, the implementation of a digital radio program in the Communication major would represent a benefit, both for the students of this major, because it would help them strengthen and reinforce their theoretical knowledge, and for the university itself, by having the opportunity to expose themselves to the community. In this research, the mixed approach was used by merging interviews with teachers and surveys with students, with this the possibilities that the UTB has of implementing a digital radio program in the Communication major were analyzed and cases from other universities in the country were compared, in order to delve deeper into what a university radio implies. | es_ES |
| dc.description | The Technical University of Babahoyo is the only third-level institution in the province of Los Ríos to offer the Communication degree. Due to this, the implementation of a digital radio program in the Communication major would represent a benefit, both for the students of this major, because it would help them strengthen and reinforce their theoretical knowledge, and for the university itself, by having the opportunity to expose themselves to the community. In this research, the mixed approach was used by merging interviews with teachers and surveys with students, with this the possibilities that the UTB has of implementing a digital radio program in the Communication major were analyzed and cases from other universities in the country were compared, in order to delve deeper into what a university radio implies. | es_ES |
| dc.description.abstract | La Universidad Técnica de Babahoyo es la única institución de tercer nivel en la provincia de Los Ríos en ofertar la carrera de Comunicación. Debido a esto, la implementación de un programa radial digital en la carrera de Comunicación representaría un beneficio, tanto para los estudiantes de esta carrera, porque les ayudaría a fortalecer y reforzar sus conocimientos teóricos, como para la universidad misma, al tener la oportunidad de exponerse a la comunidad. En esta investigación se usó el enfoque mixto al fusionar las entrevistas a docentes y las encuestas a estudiantes, con esto se analizan las posibilidades que tiene la UTB para implementar un programa radial digital en la carrera de Comunicación y se comparó casos de otras universidades del país, con el fin de profundizar en lo que una radio universitaria implica. | es_ES |
| dc.format.extent | 77p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Radio universitaria | es_ES |
| dc.subject | Radio comunitaria | es_ES |
| dc.subject | Frecuencia radioeléctrica | es_ES |
| dc.subject | Habilidades estudiantiles | es_ES |
| dc.title | Diagnóstico para la implementación de un programa radial digital en la carrera de comunicación de la Universidad Técnica de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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