Representación de la mujer en los medios de comunicación de Guayaquil, representación, estereotipos, desafíos
| dc.contributor.advisor | Dahik Solis, Cecilia Elizabeth | |
| dc.contributor.author | Bravo Pacheco, Jhudy Melany | |
| dc.contributor.author | Vinces Burgos, Gabriela Lilibeth | |
| dc.date.accessioned | 2025-05-05T22:14:46Z | |
| dc.date.available | 2025-05-05T22:14:46Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18197 | |
| dc.description | The media collective thought by producing and reproducing the ways in which society perceives events and determines their acceptance. This qualitative research examines how the media in Guayaquil project a stereotypical and unequal image of women, relegating them to entertainment spaces and roles associated with caregiving, companionship, and motherhood. The authors analyzed the media portrayal of women in Guayaquil’s media, confirming the proposed hypothesis through interviews and content analysis. The findings reveal biases and stereotypes that link women to support and caregiving roles. Based on these conclusions, recommendations are made to develop programs and implement measures that enable Guayaquil’s media to overcome the issue of stereotypes and promote a fair, realistic, and equitable gender representation. | es_ES |
| dc.description | The media collective thought by producing and reproducing the ways in which society perceives events and determines their acceptance. This qualitative research examines how the media in Guayaquil project a stereotypical and unequal image of women, relegating them to entertainment spaces and roles associated with caregiving, companionship, and motherhood. The authors analyzed the media portrayal of women in Guayaquil’s media, confirming the proposed hypothesis through interviews and content analysis. The findings reveal biases and stereotypes that link women to support and caregiving roles. Based on these conclusions, recommendations are made to develop programs and implement measures that enable Guayaquil’s media to overcome the issue of stereotypes and promote a fair, realistic, and equitable gender representation. | es_ES |
| dc.description.abstract | Los medios de comunicación son formadores del ideario colectivo, pues, producen y reproducen las formas con los que la sociedad aprecia los sucesos y también determinan su aceptación, la presente es una investigación cualitativa, parte de que los medios de comunicación de Guayaquil proyectan una imagen estereotípica y desigual de las mujeres, relegándolas a espacios de variedades, roles de acompañamiento, cuidado y maternidad, los autores analizaron la imagen mediática de la mujer en los medios guayaquileños, comprobando la hipótesis planteada por medio de entrevistas y análisis de contenido, tras evidenciar en la conclusión la existencia de sesgos y estereotipos que asocian a la mujer con roles de asistencia y cuidado se presentan recomendaciones como el desarrollo de programas y aplicación de medidas que lleven a que los medios de comunicación Guayaquileños a superar la problemática asociada a los estereotipos y proyecten una representación de género equitativa, real, justa y completa. | es_ES |
| dc.format.extent | 68p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Representación | es_ES |
| dc.subject | Estereotipos | es_ES |
| dc.subject | Medios de Comunicación | es_ES |
| dc.subject | Mujer | es_ES |
| dc.title | Representación de la mujer en los medios de comunicación de Guayaquil, representación, estereotipos, desafíos | es_ES |
| dc.type | bachelorThesis | es_ES |
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