TENDENCIAS Y VENTAJAS DE LA NUEVA RED SOCIAL THREADS EN LA COMUNIDAD ECUATORANA
| dc.contributor.advisor | DAHIK SOLÍS, CECILIA | |
| dc.contributor.author | ZURITA ARTEAGA, LESLEY GISSELLE | |
| dc.date.accessioned | 2024-04-04T16:36:20Z | |
| dc.date.available | 2024-04-04T16:36:20Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15907 | |
| dc.description | This research work addresses the trends and advantages of the new social network "Threads" in the Ecuadorian community, focusing on understanding and analyzing its impacts and uses on the population. Threads is presented as an emerging platform that has gained relevance in the digital scene, and seeks to explore how this social network influences social interactions, communication and participation in the community. The main objective of this study is to evaluate the trends and advantages of Threads in the Ecuadorian community, highlighting specific aspects such as the adoption of the platform, interaction patterns, and user perceptions regarding its benefits. It will be analyzed how Threads has modified the dynamics of social relationships, the dissemination of information and participation in virtual communities, identifying possible changes in digital content consumption habits. For data collection, two complementary methods will be used: individual interviews and online surveys. The interviews will provide a deeper, more qualitative perspective on the experience of Threads users, allowing you to explore specific details of their interactions and perceptions. Meanwhile, the online survey will be designed in a structured way to collect quantifiable data, covering a broader spectrum of users. The results obtained are expected to provide a clear view of the trends and advantages of Threads in the Ecuadorian community, supporting or questioning initial expectations. This study will contribute to understanding the impact of this new social network on the digital life of Ecuadorian users and will allow us to evaluate the relevance and effectiveness of Threads as a communication and connection tool in the digital age. | es_ES |
| dc.description | This research work addresses the trends and advantages of the new social network "Threads" in the Ecuadorian community, focusing on understanding and analyzing its impacts and uses on the population. Threads is presented as an emerging platform that has gained relevance in the digital scene, and seeks to explore how this social network influences social interactions, communication and participation in the community. The main objective of this study is to evaluate the trends and advantages of Threads in the Ecuadorian community, highlighting specific aspects such as the adoption of the platform, interaction patterns, and user perceptions regarding its benefits. It will be analyzed how Threads has modified the dynamics of social relationships, the dissemination of information and participation in virtual communities, identifying possible changes in digital content consumption habits. For data collection, two complementary methods will be used: individual interviews and online surveys. The interviews will provide a deeper, more qualitative perspective on the experience of Threads users, allowing you to explore specific details of their interactions and perceptions. Meanwhile, the online survey will be designed in a structured way to collect quantifiable data, covering a broader spectrum of users. The results obtained are expected to provide a clear view of the trends and advantages of Threads in the Ecuadorian community, supporting or questioning initial expectations. This study will contribute to understanding the impact of this new social network on the digital life of Ecuadorian users and will allow us to evaluate the relevance and effectiveness of Threads as a communication and connection tool in the digital age. | es_ES |
| dc.description.abstract | El presente trabajo de investigación aborda las tendencias y ventajas de la nueva red social "Threads" en la comunidad ecuatoriana, centrándose en comprender y analizar sus impactos y usos en la población. Threads se presenta como una plataforma emergente que ha ganado relevancia en la escena digital, y se busca explorar cómo esta red social influye en las interacciones sociales, la comunicación y la participación en la comunidad. El objetivo principal de este estudio es evaluar las tendencias y ventajas de Threads en la comunidad ecuatoriana, destacando aspectos específicos como la adopción de la plataforma, los patrones de interacción, y las percepciones de los usuarios respecto a sus beneficios. Se analizará cómo Threads ha modificado la dinámica de las relaciones sociales, la difusión de información y la participación en comunidades virtuales, identificando posibles cambios en los hábitos de consumo de contenido digital. Para la recopilación de datos exhaustivos que respalden un análisis completo al uso de threads, se implementará un enfoque de investigación cuidadosamente diseñado. Se optará por el empleo de encuestas online como método principal, con el objetivo de obtener información detallada y cuantificable sobre las experiencias de los usuarios. Estas encuestas serán meticulosamente estructuradas para abordar una variedad de aspectos relacionados con el uso de threads dedicado a dos grupos focales entre ellos usuario de 15 a 18 y 19 a 30 años, desde la frecuencia y duración de la interacción hasta las percepciones individuales sobre los beneficios y riesgos asociados. Los resultados obtenidos se espera que proporcionen una visión clara de las tendencias y ventajas de Threads en la comunidad ecuatoriana, respaldando o cuestionando las expectativas iniciales. Este estudio contribuirá a comprender el impacto de esta nueva red social en la vida digital de los usuarios y permitirá evaluar la pertinencia y efectividad de esta plataforma como herramienta de comunicación y conexión en la era digital. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo | es_ES |
| dc.relation.ispartofseries | TIC-UTB-FCJSE-COMUNICACION-000011; | |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Threads | es_ES |
| dc.subject | Red Social | es_ES |
| dc.subject | Comunidad | es_ES |
| dc.subject | Contenido Digital | es_ES |
| dc.subject | Usuarios | es_ES |
| dc.subject.other | COMUNICACION | es_ES |
| dc.title | TENDENCIAS Y VENTAJAS DE LA NUEVA RED SOCIAL THREADS EN LA COMUNIDAD ECUATORANA | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador