EL PODCAST PERIODÍSTICO COMO HERRAMIENTA DE COMUNICACIÓN ESTRATÉGICA A TRAVÉS DE LA PLATAFORMA DE YOUTUBE
| dc.contributor.advisor | HERRERA FLORES, ANA ELIZABETH | |
| dc.contributor.author | ALARCON JIMENEZ, INGRID GABRIELA | |
| dc.date.accessioned | 2024-04-03T21:05:00Z | |
| dc.date.available | 2024-04-03T21:05:00Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15894 | |
| dc.description | This research project focuses on the analysis of journalistic podcasts as a strategic communication tool, especially through the YouTube platform, which has a great impact on the innovative combination of formats and platforms that have influenced distribution and reception of informative content. This study examines the distinctive characteristics of the journalism podcast and how its format allows for deeper and more personalized storytelling, which also highlights its ability to address complex topics in a unique and accessible way while encouraging active audience participation. Subsequently, the strategic choice of using YouTube as a platform for the dissemination of the podcast is delved into. In addition, the public's perception of journalistic podcasts hosted on the YouTube platform in comparison with traditional news sources is analyzed. Finally, this study presents implications and recommendations for journalism professionals and communication students interested in using podcasts as a strategic tool in journalism, leveraging the YouTube platform as a cash distribution channel. The purpose of this comprehensive analysis is to contribute to the understanding of how a journalistic podcast, strategically implemented on the YouTube platform, can improve communication, public participation and the dissemination of relevant information in the digital age. | es_ES |
| dc.description | This research project focuses on the analysis of journalistic podcasts as a strategic communication tool, especially through the YouTube platform, which has a great impact on the innovative combination of formats and platforms that have influenced distribution and reception of informative content. This study examines the distinctive characteristics of the journalism podcast and how its format allows for deeper and more personalized storytelling, which also highlights its ability to address complex topics in a unique and accessible way while encouraging active audience participation. Subsequently, the strategic choice of using YouTube as a platform for the dissemination of the podcast is delved into. In addition, the public's perception of journalistic podcasts hosted on the YouTube platform in comparison with traditional news sources is analyzed. Finally, this study presents implications and recommendations for journalism professionals and communication students interested in using podcasts as a strategic tool in journalism, leveraging the YouTube platform as a cash distribution channel. The purpose of this comprehensive analysis is to contribute to the understanding of how a journalistic podcast, strategically implemented on the YouTube platform, can improve communication, public participation and the dissemination of relevant information in the digital age. | es_ES |
| dc.description.abstract | Este proyecto de investigación se centra en el análisis de los podcasts periodísticos como una herramienta de comunicación estratégica, especialmente a través de la plataforma YouTube, que tiene un gran impacto en la combinación innovadora de formatos y plataformas que se han influenciado en la distribución y recepción de contenidos informativos. Este estudio examina las características distintivas del podcast periodístico y cómo su formato permite una narración más profunda y personalizada, que también destaca su capacidad para abordar temas complejos de una manera única y accesible al tiempo que fomenta la participación activa del público. Posteriormente, se profundiza en la elección estratégica de utilizar YouTube como plataforma para la difusión del podcast. Además, se analizan la percepción del público acerca de los podcasts periodísticos alojados en la plataforma de YouTube en comparación con las fuentes de noticias tradicionales. Finalmente, este estudio presenta implicaciones y recomendaciones para los profesionales del periodismo y estudiantes de comunicación interesados en utilizar los podcasts como herramienta estratégica en el periodismo, aprovechando la plataforma YouTube como un canal de distribución efectivo. El propósito de este análisis integral es contribuir a la comprensión de cómo un podcast periodístico, implementado estratégicamente en la plataforma YouTube, puede mejorar la comunicación, la participación pública y la difusión de información relevante en la era digital. | es_ES |
| dc.publisher | Babahoyo | es_ES |
| dc.relation.ispartofseries | TIC-UTB-FCJSE-COMUNICACION-000006; | |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Podcast periodístico | es_ES |
| dc.subject | Plataforma YouTube | es_ES |
| dc.subject | Comunicación estratégica | es_ES |
| dc.subject | Innovación digital | es_ES |
| dc.subject | Difusión informativa | es_ES |
| dc.subject.other | COMUNICACION | es_ES |
| dc.title | EL PODCAST PERIODÍSTICO COMO HERRAMIENTA DE COMUNICACIÓN ESTRATÉGICA A TRAVÉS DE LA PLATAFORMA DE YOUTUBE | es_ES |
| dc.type | bachelorThesis | es_ES |
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