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Fotografías publicitarias en tiempos de pandemia en redes sociales 2020
| dc.contributor.advisor | Campi Maldonado, Alejandra Teresa | |
| dc.contributor.author | Valero Rendón, Mariuxi Andrea | |
| dc.date.accessioned | 2020-10-19T17:25:31Z | |
| dc.date.available | 2020-10-19T17:25:31Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8887 | |
| dc.description | This case study starts from the analysis of the importance of advertising photography in times of pandemic in social networks in the Vinces canton, since the internet allows people to be permanently connected. A research with a mixed approach was proposed: qualitative-quantitative, documentary and descriptive, with the use of inductive-deductive methods, applying the techniques: observation, survey and interview, the study sample is made up of 384 people to whom The survey was applied to them, having as a result that there is a majority that does have permanent access to the internet, which allows them to obtain information on social networks on a frequent basis, there is a majority that access the internet through social networks visiting These pages permanently, above other options that can be found on the internet, users access social networks in a very particular way they have an Instagram account, a majority have been disappointed when buying a product offered on social networks , because the photos have not corresponded to the real product, social networks have been used by the businesses that are considered n its application is necessary during the pandemic. As conclusions, the importance of advertising photography published on social networks during the pandemic in the Vinces canton in 2020 was analyzed, knowing that in the Vinces canton Facebook and Instagram are the most used, that the population likes to receive advertising photographs In their social networks, there are also many businesses that have begun to offer their products on social networks, seeing that their publications are received by users of the different social networks they use | es_ES |
| dc.description | This case study starts from the analysis of the importance of advertising photography in times of pandemic in social networks in the Vinces canton, since the internet allows people to be permanently connected. A research with a mixed approach was proposed: qualitative-quantitative, documentary and descriptive, with the use of inductive-deductive methods, applying the techniques: observation, survey and interview, the study sample is made up of 384 people to whom The survey was applied to them, having as a result that there is a majority that does have permanent access to the internet, which allows them to obtain information on social networks on a frequent basis, there is a majority that access the internet through social networks visiting These pages permanently, above other options that can be found on the internet, users access social networks in a very particular way they have an Instagram account, a majority have been disappointed when buying a product offered on social networks , because the photos have not corresponded to the real product, social networks have been used by the businesses that are considered n its application is necessary during the pandemic. As conclusions, the importance of advertising photography published on social networks during the pandemic in the Vinces canton in 2020 was analyzed, knowing that in the Vinces canton Facebook and Instagram are the most used, that the population likes to receive advertising photographs In their social networks, there are also many businesses that have begun to offer their products on social networks, seeing that their publications are received by users of the different social networks they use | es_ES |
| dc.description.abstract | El presente estudio de caso parte del análisis de la importancia que tiene fotografía publicitaria en tiempos de pandemia en redes sociales en el cantón Vinces, puesto que internet permite que las personas estén conectadas de forma permanente. Se planteó una investigación de enfoque mixto: cualitativo-cuantitativo, de tipo documental y descriptiva, con el uso de los métodos inductivo-deductivo, aplicando las técnicas: observación, encuesta y entrevista, la muestra del estudio se la constituye en 384 personas a quienes se les aplicó la encuesta, teniendo como resultado que existe una mayoría que sí tiene acceso a la internet de manera permanente lo que les permite obtener información en las redes sociales de manera frecuente, hay una mayoría que accede a la internet por las redes sociales visitando estas páginas de manera permanente, por encima de otras opciones que pueden encontrar en internet, los usuarios acceden a las redes sociales de forma muy particular tienen cuenta en Instagram, una mayoría ha sufrido una decepción al momento de comprar un producto ofertado en las redes sociales, porque las fotos no han correspondido al producto real, sí se han utilizado las redes sociales por parte de los negocios que se considera necesario su aplicación durante la pandemia. Como conclusiones Se analizó la importancia de la fotografía publicitaria publicada en las redes sociales durante la pandemia en el cantón Vinces en el año 2020, conociendo que en el cantón Vinces Facebook e Instagram son las más utilizadas, que la población si le agrada recibir fotografías publicitarias en sus redes sociales, también se tiene que muchos negocios han comenzado a ofertar sus productos en redes sociales, viendo que sus publicaciones tienen acogida por parte de los usuarios de las diferentes redes sociales que utilizan | es_ES |
| dc.format.extent | 44 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Fotografía publicitaria | es_ES |
| dc.subject | Covid 19 | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.subject | es_ES | |
| dc.title | Fotografías publicitarias en tiempos de pandemia en redes sociales 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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