Mostrar el registro sencillo del ítem
Transición de lo tradicional a lo digital. Caso Radio Sucre
| dc.contributor.advisor | Sánchez, Carlos | |
| dc.contributor.author | Coello Bravo, Luis Enrique | |
| dc.date.accessioned | 2023-06-29T22:07:43Z | |
| dc.date.available | 2023-06-29T22:07:43Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14623 | |
| dc.description | The transitory process that implies the insertion and application of new strategies, platforms and technological tools to communicate with better quality and with greater exposure has been framed by various factors that must be analyzed by the relevant radio. In this, within these factors is the training and professionalism of the communicative senses to provide quality programming. For its part, Radio Sucre 700 AM has been a high-impact AM radio station and one of the ones that has best managed this transitory process by integrating easily accessible sites with a great navigation interface. The objective of this research was to analyze the process of transition from the traditional to the digital based on the broadcasting developed by Radio Sucre 700 AM. Methodology: A qualitative approach was obtained with a non-experimental and cross-sectional design. A non-probabilistic demonstration was produced, of intentional selection, selecting a sample of a director and journalist from the production department. Instrument: A structured questionnaire of open questions (interview) was presented, made up of ten items that assess the knowledge that professionals in the production department of Radio Sucre 700 AM have. Results: The transition process from the traditional to the digital in Radio Sucre 700 AM has been qualified as positive based on the perspectives presented by the professionals interviewed. In this sense, for this to be possible, platforms with greater demand such as Facebook and YouTube are used, providing the listener with a new alternative to view and listen to the information in high quality. | es_ES |
| dc.description | The transitory process that implies the insertion and application of new strategies, platforms and technological tools to communicate with better quality and with greater exposure has been framed by various factors that must be analyzed by the relevant radio. In this, within these factors is the training and professionalism of the communicative senses to provide quality programming. For its part, Radio Sucre 700 AM has been a high-impact AM radio station and one of the ones that has best managed this transitory process by integrating easily accessible sites with a great navigation interface. The objective of this research was to analyze the process of transition from the traditional to the digital based on the broadcasting developed by Radio Sucre 700 AM. Methodology: A qualitative approach was obtained with a non-experimental and cross-sectional design. A non-probabilistic demonstration was produced, of intentional selection, selecting a sample of a director and journalist from the production department. Instrument: A structured questionnaire of open questions (interview) was presented, made up of ten items that assess the knowledge that professionals in the production department of Radio Sucre 700 AM have. Results: The transition process from the traditional to the digital in Radio Sucre 700 AM has been qualified as positive based on the perspectives presented by the professionals interviewed. In this sense, for this to be possible, platforms with greater demand such as Facebook and YouTube are used, providing the listener with a new alternative to view and listen to the information in high quality. | es_ES |
| dc.description.abstract | El proceso transitorio que implica la inserción y aplicación de nuevas estrategias, plataformas y herramientas tecnológicas para comunicar de mejor calidad y con mayor exposición se ha visto enmarcada por diversos factores que deben ser analizados por la radio pertinente. En este sentido, dentro de estos factores se encuentra la capacitación y profesionalismo de los comunicadores para brindar una programación de calidad. Por su parte, la Radio Sucre 700 AM, ha sido una emisora radial AM con alto impacto y una de las que mejores a manejado este proceso transitorio al integrar sitios de fácil acceso y con una gran interfaz de navegación. El objetivo de la presente investigación fue analizar el proceso de transición de lo tradicional a lo digital en función a la radiodifusión desarrollada por Radio Sucre 700 AM. Metodología: Se utilizó un enfoque cualitativo con diseño no experimental y de corte transversal. Se utilizó un muestreo no probabilístico, de selección intencional, seleccionándose una muestra de un director y periodista del departamento de producción. Instrumento: Se utilizó un cuestionario estructurado de preguntas abiertas (entrevista) conformado por diez ítems que valoran el conocimiento que tienen los profesionales del departamento de producción de Radio Sucre 700 AM. Resultados: El proceso de transición de lo tradicional a lo digital en Radio Sucre 700 AM ha sido calificado como positivo en función a las perspectivas expuestas por los profesionales entrevistados. En este sentido, ha sido indispensable la utilización de plataformas con mayor demanda como Facebook y YouTube, brindándole al oyente una nueva alternativa para visualizar y escuchar la información en alta calidad. | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Radiocomunicación tradicional | es_ES |
| dc.subject | Radiocomunicación digital | es_ES |
| dc.subject | Plataformas digitales | es_ES |
| dc.subject | Radio Sucre 700 AM | es_ES |
| dc.title | Transición de lo tradicional a lo digital. Caso Radio Sucre | es_ES |
| dc.type | bachelorThesis | es_ES |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
Excepto si se señala otra cosa, la licencia del ítem se describe como Atribución-NoComercial-SinDerivadas 3.0 Ecuador