INTELIGENCIA ARTIFICIAL Y LOS MEDIOS DE COMUNICACIÓN. DESAFÍOS DE LOS PERIODISTAS PARA CONSTRUIR LA INFORMACIÓN EN EL CANTÓN QUEVEDO AÑO 2024.
| dc.contributor.advisor | Chang Muñoz, Walter Lenin | |
| dc.contributor.author | Fernandez Rodriguez, Jean Carlos | |
| dc.date.accessioned | 2025-06-11T14:17:20Z | |
| dc.date.available | 2025-06-11T14:17:20Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18588 | |
| dc.description | Artificial intelligence (AI) has revolutionized several industries, including journalism, improving procedures such as topic choice and news writing. However, its implementation presents ethical challenges, such as transparency in algorithms and the potential loss of journalists' independence. This study examines how Artificial Intelligence impacts decision making and information generation in the media in Quevedo canton from a moral perspective. A qualitative approach based on semi-structured interviews with local journalists was used, together with a documentary study on the application of Artificial Intelligence in journalism. The results suggest that, although journalists admit the benefits of Artificial Intelligence to speed up work, there are still concerns about algorithmic biases and misinformation. In addition, the use of these tools in Quevedo is restricted due to the absence of specific training and regulations. It is concluded that Artificial Intelligence can become a useful tool to increase journalistic effectiveness, as long as it is applied under ethical principles and human supervision. It is advisable to implement training programs in Artificial Intelligence for journalists and to define regulations that control its application in local media. | es_ES |
| dc.description | Artificial intelligence (AI) has revolutionized several industries, including journalism, improving procedures such as topic choice and news writing. However, its implementation presents ethical challenges, such as transparency in algorithms and the potential loss of journalists' independence. This study examines how Artificial Intelligence impacts decision making and information generation in the media in Quevedo canton from a moral perspective. A qualitative approach based on semi-structured interviews with local journalists was used, together with a documentary study on the application of Artificial Intelligence in journalism. The results suggest that, although journalists admit the benefits of Artificial Intelligence to speed up work, there are still concerns about algorithmic biases and misinformation. In addition, the use of these tools in Quevedo is restricted due to the absence of specific training and regulations. It is concluded that Artificial Intelligence can become a useful tool to increase journalistic effectiveness, as long as it is applied under ethical principles and human supervision. It is advisable to implement training programs in Artificial Intelligence for journalists and to define regulations that control its application in local media. | es_ES |
| dc.description.abstract | La inteligencia artificial (IA) ha revolucionado varias industrias, entre ellas el periodismo, mejorando procedimientos como la elección de temas y la escritura de noticias. No obstante, su puesta en marcha presenta retos éticos, tales como la transparencia en los algoritmos y la potencial pérdida de independencia de los periodistas. Este estudio examina la manera en que la Inteligencia Artificial incide en la toma de decisiones y la generación de información en los medios de comunicación del cantón Quevedo desde una perspectiva moral. Se utilizó un enfoque cualitativo fundamentado en entrevistas semiestructuradas a periodistas locales, junto con un estudio documental acerca de la aplicación de Inteligencia Artificial en el periodismo. Los resultados sugieren que, a pesar de que los periodistas admiten los beneficios de la Inteligencia Artificial para acelerar labores, aún existen inquietudes acerca de sesgos algorítmicos y la desinformación. Además, el uso de estas herramientas en Quevedo es restringido debido a la ausencia de formación y normativas específicas. Se concluye que la Inteligencia Artificial puede convertirse en un instrumento útil para incrementar la eficacia periodística, siempre y cuando se aplique bajo principios éticos y la supervisión humana. Es aconsejable implementar programas de capacitación en Inteligencia Artificial para periodistas y definir regulaciones que controlen su aplicación en los medios de comunicación locales. | es_ES |
| dc.format.extent | 69 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Inteligencia artificial | es_ES |
| dc.subject | Periodismo | es_ES |
| dc.subject | Ética | es_ES |
| dc.subject | Automatización | es_ES |
| dc.subject | Medios de comunicación | es_ES |
| dc.title | INTELIGENCIA ARTIFICIAL Y LOS MEDIOS DE COMUNICACIÓN. DESAFÍOS DE LOS PERIODISTAS PARA CONSTRUIR LA INFORMACIÓN EN EL CANTÓN QUEVEDO AÑO 2024. | es_ES |
| dc.type | bachelorThesis | es_ES |
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