TRANSICION DE MEDIOS IMPRESOS HACIA LA DIGITALIZACION MEDIATICA Y SU IMPACTO CAMBIOS EN LOS HABITOS DE CONSUMO INFORMATIVO DE LOS LECTORES DE DIARIO LA HORA Y DIARIO ALDIA.COM
| dc.contributor.advisor | Triana Palma, Melba Lilian | |
| dc.contributor.author | Chernez Garcia, Josselyn Nathaly | |
| dc.date.accessioned | 2025-06-10T21:48:57Z | |
| dc.date.available | 2025-06-10T21:48:57Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18585 | |
| dc.description | The present document, whose theme is the transition from print media to media digitalization and its impact on changes in the information consumption habits of readers of Diario La Hora and Diario Aldia.com, aims to investigate and interpret the changes in habits of readers of two important newspapers in the town of Quevedo, such as Diario La Hora and Diario Al Día.com, in an environment in which everything related to the physical is being left aside and the digital is being handled. To reach the results of the study, descriptive research was carried out, where the methods were inductive, with a mixed approach that combines qualitative and quantitative methods to obtain a comprehensive perspective on the changes in information consumption habits. The research was carried out on a sample of 384 people The Research is aimed at all readers who are interested in this topic, with the purpose of providing relevant and updated information and consequently it can be used as they see fit. | es_ES |
| dc.description | The present document, whose theme is the transition from print media to media digitalization and its impact on changes in the information consumption habits of readers of Diario La Hora and Diario Aldia.com, aims to investigate and interpret the changes in habits of readers of two important newspapers in the town of Quevedo, such as Diario La Hora and Diario Al Día.com, in an environment in which everything related to the physical is being left aside and the digital is being handled. To reach the results of the study, descriptive research was carried out, where the methods were inductive, with a mixed approach that combines qualitative and quantitative methods to obtain a comprehensive perspective on the changes in information consumption habits. The research was carried out on a sample of 384 people The Research is aimed at all readers who are interested in this topic, with the purpose of providing relevant and updated information and consequently it can be used as they see fit. | es_ES |
| dc.description.abstract | El presente documento cuyo tema es el de La transición de medios impresos hacia la digitalización mediática y su impacto cambios en los hábitos de consumo informativo de los lectores de diario la hora y diario aldia.com, tiene como objetivo investigar e interpretar los cambios de hábitos en los lectores de dos diarios importantes de la localidad de Quevedo como lo son Diario La Hora y Diario Al Día.com, en un ambiente en el que se está dejando de lado todo lo referente a lo físico y se maneja lo digital. Para llegar a los resultados de estudio se realizó una investigación descriptiva, en donde los métodos fueron inductivos, con un enfoque mixto que combine métodos cualitativos y cuantitativos para obtener una perspectiva integral sobre los cambios en los hábitos de consumo informativo. La investigación se realizó bajo una muestra de 384 personas La Investigación está dirigida a todos los lectores que se encuentren interesados en este tema, con la finalidad de aportar información relevante y actualizada y consecuente pueda ser utilizado a como crean conveniente. | es_ES |
| dc.format.extent | 75 P | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Quevedo | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Digitalización | es_ES |
| dc.subject | Hábitos | es_ES |
| dc.subject | Medio Impreso | es_ES |
| dc.subject | Internet | es_ES |
| dc.title | TRANSICION DE MEDIOS IMPRESOS HACIA LA DIGITALIZACION MEDIATICA Y SU IMPACTO CAMBIOS EN LOS HABITOS DE CONSUMO INFORMATIVO DE LOS LECTORES DE DIARIO LA HORA Y DIARIO ALDIA.COM | es_ES |
| dc.type | bachelorThesis | es_ES |
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