Estrategias de marketing en nutrición vegetal completa en la empresa Nutvecomsa S. A. Del cantón Vinces en el periodo 2023.
| dc.contributor.advisor | Ortiz Campi, Juan Oswaldo | |
| dc.contributor.author | Valencia Litardo, Yuletsy Eliseth | |
| dc.date.accessioned | 2025-05-06T18:41:53Z | |
| dc.date.available | 2025-05-06T18:41:53Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18234 | |
| dc.description | In the case of the company Nutvecomsa S.A, established in the Vinces canton, it is of great importance for different reasons. This analysis not only relates information about specific practices, on the contrary, it presents important lessons and knowledge in the area of marketing in general. The main objective was to evaluate or examine the marketing strategies of the company Nutvecomsa S.A to diagnose its performance, positioning and competitiveness in the market. Based on the qualitative method, the line of research used interviews and company data to formulate precise conclusions. The methodology focuses on the marketing strategy variable within the context of the company, developing techniques in the SWOT matrix and interview. The results were positive that the Nutvecomsa company lacks an effective marketing strategy, without clear differentiation in competitiveness with the different stores around it, which identifies the absence of the importance of chatting or training customers with the use of marketing tools. It is emphasized that Nutvecomsa has failed to create and execute marketing strategies that could exceed its visibility in the market. The research selects the areas of Financial, Administrative, Tax Management, Audit and Control, as well as Marketing and Commercialization, indicating the comprehensive situation and highlighting the needs of the most recognized marketing strategies. | es_ES |
| dc.description | In the case of the company Nutvecomsa S.A, established in the Vinces canton, it is of great importance for different reasons. This analysis not only relates information about specific practices, on the contrary, it presents important lessons and knowledge in the area of marketing in general. The main objective was to evaluate or examine the marketing strategies of the company Nutvecomsa S.A to diagnose its performance, positioning and competitiveness in the market. Based on the qualitative method, the line of research used interviews and company data to formulate precise conclusions. The methodology focuses on the marketing strategy variable within the context of the company, developing techniques in the SWOT matrix and interview. The results were positive that the Nutvecomsa company lacks an effective marketing strategy, without clear differentiation in competitiveness with the different stores around it, which identifies the absence of the importance of chatting or training customers with the use of marketing tools. It is emphasized that Nutvecomsa has failed to create and execute marketing strategies that could exceed its visibility in the market. The research selects the areas of Financial, Administrative, Tax Management, Audit and Control, as well as Marketing and Commercialization, indicating the comprehensive situation and highlighting the needs of the most recognized marketing strategies. | es_ES |
| dc.description.abstract | En el caso de la empresa Nutvecomsa S.A, establecida en el cantón Vinces, tiene gran importancia por distintas razones. Este análisis no solo nos relaciona información de las prácticas específicas, al contrario, presenta las lecciones y conocimientos importantes en el área de marketing en general. El principal objetivo fue evaluar o examinar las estrategias de marketing de la empresa Nutvecomsa S.A para diagnosticar su rendimiento, posicionamiento y la competitividad en el mercado. Basado en el método cualitativo, la línea de investigación utilizó entrevistas y datos de la empresa para formular conclusiones precisas. La metodología se enfoca en la variable de estrategia de marketing dentro del contexto de la empresa, desarrollando técnicas en la matriz FODA y entrevista. Los resultados dieron positivo que la empresa Nutvecomsa carece de una estrategia de marketing efectiva, sin la diferenciación clara en la competitividad con los diferentes locales a su alrededor en lo cual identifica la ausencia de la importancia de la charla o capacitaciones a los clientes con el uso de herramientas de marketing. Se recalca que Nutvecomsa ha fallado en crear y ejecutar las estrategias de marketing que podrían superar su visibilidad en el mercado. La investigación selecciona las áreas de Gestión financiera, Administrativa, tributaria, Auditoría y Control, también el Marketing y Comercialización, indicando la situación integral y destacando las necesidades de las estrategias de marketing más reconocidas. | es_ES |
| dc.format.extent | 39 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Empresa Nutvecomsa S.A. | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Estrategias de marketing en nutrición vegetal completa en la empresa Nutvecomsa S. A. Del cantón Vinces en el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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