Estrategias de marketing digital para el Gimnasio Impetu de la ciudad de Babahoyo año 2024.
| dc.contributor.advisor | Escobar Mayorga, Diana Carolina | |
| dc.contributor.author | Tenorio Bazán, Genesis Gabriela | |
| dc.date.accessioned | 2025-05-03T01:20:52Z | |
| dc.date.available | 2025-05-03T01:20:52Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18186 | |
| dc.description | The Impetu gym located in the city of Babahoyo, currently faces many problems to gain a foothold in the fit market, despite having a number of digital media available to establish strong marketing strategies, it is unable to establish itself and grow in its clientele, the visualization is very limited which causes little capture of its audience, which is why this case study exposes the problem of the gym, and seeks solutions to recommend to administrators, offering efficient guidelines to improve their strategies, the document explains the objective general, and the three specific objectives that the present research work has as its purpose, in addition, several bibliographic sources of authors who expressed their correct opinions on how to improve marketing strategies are cited. Its methodology explains how the sample necessary to carry out the study was obtained, in addition to using precise research techniques to obtain precise results, and based on these results, describe the conclusions of the information obtained, and therefore express efficient recommendations to improve the problems presented by the gym. | es_ES |
| dc.description | The Impetu gym located in the city of Babahoyo, currently faces many problems to gain a foothold in the fit market, despite having a number of digital media available to establish strong marketing strategies, it is unable to establish itself and grow in its clientele, the visualization is very limited which causes little capture of its audience, which is why this case study exposes the problem of the gym, and seeks solutions to recommend to administrators, offering efficient guidelines to improve their strategies, the document explains the objective general, and the three specific objectives that the present research work has as its purpose, in addition, several bibliographic sources of authors who expressed their correct opinions on how to improve marketing strategies are cited. Its methodology explains how the sample necessary to carry out the study was obtained, in addition to using precise research techniques to obtain precise results, and based on these results, describe the conclusions of the information obtained, and therefore express efficient recommendations to improve the problems presented by the gym. | es_ES |
| dc.description.abstract | El gimnasio Ímpetu ubicado en la cuidad de Babahoyo, actualmente enfrenta muchos problemas para posesionarse en el mercado fit, a pesar de tener a disposición un sin número de medios digitales para establecer estrategias de marketing fuertes, no logra afianzarse y crecer en su clientela, la visualización es muy limitada lo que ocasiona poca captación de su público, es por ello que este estudio de caso expone la problemática del gym, y busca soluciones para recomendarles a los administradores, ofreciendo pautas eficientes para mejorar sus estrategias, en el documento se explica el objetivo general, y los tres objetivos específicos que tiene como fin el presente trabajo investigativo, además se citan varias fuentes bibliográficas de autores que expresaron sus opiniones acertadas sobre cómo mejorar las estrategias del marketing. En su metodología se explica cómo se obtuvo la muestra necesaria para realizar el estudio, además de utilizar técnicas de investigación precisas para obtener resultados precisos, y en base a estos resultados, describir las conclusiones de la información obtenida, y por ende expresar recomendaciones eficientes para mejorar la problemática que presenta el gimnasio. | es_ES |
| dc.format.extent | 39 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Fit | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.subject | Gimnasio | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Estrategias de marketing digital para el Gimnasio Impetu de la ciudad de Babahoyo año 2024. | es_ES |
| dc.type | bachelorThesis | es_ES |
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