Aplicación del comercio electrónico en el taller de Confecciones "Mayra Velásquez" en el cantón Quinindé, período 2024.
| dc.contributor.advisor | Ortiz Mosquera, César Geovanny | |
| dc.contributor.author | Santana Ampuero, Michell Carolina | |
| dc.date.accessioned | 2025-05-03T00:37:35Z | |
| dc.date.available | 2025-05-03T00:37:35Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18182 | |
| dc.description | This case study was developed in the "Mayra Velásquez" clothing workshop, where its administrator and owner is Mrs. Mayra Alejandra Velásquez Ulloa, with RUC N° 0802757138001, started its activities 11 years ago, dedicated to the production of personalized clothing such as: hospital lingerie, uniforms for public officials, sports uniforms for both companies and the general public. The objective of the research was to analyze the application of electronic commerce in the "Mayra Velásquez" clothing workshop in the Quinindé canton during the period 2024. The deductive method was used and consisted of descriptive characteristics, having a mixed research approach, since it uses qualitative and quantitative components. This methodological framework allows us to derive some theoretical and statistical conclusions for the most appropriate decision- making. The results showed the experience of customers when buying online in other businesses and the great interest in making online purchases within the “Mayra Velásquez” clothing workshop. At the same time, there are important factors among customers, such as: ease of access to platforms and security in purchases, which are part of their decision to buy online. | es_ES |
| dc.description | This case study was developed in the "Mayra Velásquez" clothing workshop, where its administrator and owner is Mrs. Mayra Alejandra Velásquez Ulloa, with RUC N° 0802757138001, started its activities 11 years ago, dedicated to the production of personalized clothing such as: hospital lingerie, uniforms for public officials, sports uniforms for both companies and the general public. The objective of the research was to analyze the application of electronic commerce in the "Mayra Velásquez" clothing workshop in the Quinindé canton during the period 2024. The deductive method was used and consisted of descriptive characteristics, having a mixed research approach, since it uses qualitative and quantitative components. This methodological framework allows us to derive some theoretical and statistical conclusions for the most appropriate decision- making. The results showed the experience of customers when buying online in other businesses and the great interest in making online purchases within the “Mayra Velásquez” clothing workshop. At the same time, there are important factors among customers, such as: ease of access to platforms and security in purchases, which are part of their decision to buy online. | es_ES |
| dc.description.abstract | El presente estudio de caso se desarrolló en el taller de confecciones “Mayra Velásquez”, donde su administradora y propietaria es la Sra. Mayra Alejandra Velásquez Ulloa, con RUC N° 0802757138001, inicio sus actividades hace 11 años, dedicándose a la elaboración de prendas de vestir personalizadas como: lencería hospitalaria, uniformes para funcionarios públicos, uniformes deportivos tanto para empresas como para el público en general. El objetivo de la investigación consistió en analizar la aplicación del comercio electrónico en el taller de confecciones “Mayra Velásquez” del cantón Quinindé durante el periodo 2024. Se empleó el método deductivo y que constó de características descriptivas, teniendo un enfoque mixto de investigación, ya que emplea componentes cualitativos y cuantitativos. Este marco metodológico permite derivar algunas conclusiones teóricas y estadísticas para la toma más adecuada de decisiones. Los resultados evidenciaron la experiencia de los clientes al comprar en línea en otros negocios y el gran interés por incurrir en realizar compras en línea dentro del taller de confecciones “Mayra Velásquez”. Paralelamente existen factores de importancia dentro de los clientes, tales como: facilidad de acceso a plataformas y seguridad en las compras, que forman parte de su decisión de compra en línea. | es_ES |
| dc.format.extent | 53 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Comercio Electrónico | es_ES |
| dc.subject | Compras en línea | es_ES |
| dc.subject | Taller de confecciones “Mayra Velásquez” | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Aplicación del comercio electrónico en el taller de Confecciones "Mayra Velásquez" en el cantón Quinindé, período 2024. | es_ES |
| dc.type | bachelorThesis | es_ES |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States