Fidelización de clientes en el Comercial Centro de Negocios Lalita de la ciudad de Ventanas - periodo 2024.
| dc.contributor.advisor | Vera Márquez, Carlota Judith | |
| dc.contributor.author | Rivas Vera, Daniel Lizandro | |
| dc.date.accessioned | 2025-05-02T23:09:14Z | |
| dc.date.available | 2025-05-02T23:09:14Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18170 | |
| dc.description | The Lalita Business Center Commercial Center, located in the Ventanas canton, despite having been in the market for more than ten years, its main problem centers on not implementing customer loyalty strategies, which has influenced its ability to retain its consumers in the competitive local market and has generated a reduction in its sales; This study analyzed the commercial dynamics of the business and its relationship with customer satisfaction and loyalty during 2024. It was identified that the lack of specific loyalty strategies generates an inconsistent customer experience; Among the main deficiencies detected, the absence of benefit programs, personalized incentives, or reward systems that motivate customers to return stands out. The study proposes implementing key strategies such as points programs, exclusive discounts for frequent customers, and raffles for their purchases; It is also suggested to design satisfaction surveys to better understand the needs of the target audience; In addition to introducing the concepts of customer loyalty to the owner so that she has a better overview of the strategies she can use within her microbusiness, all of this will help build customer loyalty so that the microbusiness can increase its sales. | es_ES |
| dc.description | The Lalita Business Center Commercial Center, located in the Ventanas canton, despite having been in the market for more than ten years, its main problem centers on not implementing customer loyalty strategies, which has influenced its ability to retain its consumers in the competitive local market and has generated a reduction in its sales; This study analyzed the commercial dynamics of the business and its relationship with customer satisfaction and loyalty during 2024. It was identified that the lack of specific loyalty strategies generates an inconsistent customer experience; Among the main deficiencies detected, the absence of benefit programs, personalized incentives, or reward systems that motivate customers to return stands out. The study proposes implementing key strategies such as points programs, exclusive discounts for frequent customers, and raffles for their purchases; It is also suggested to design satisfaction surveys to better understand the needs of the target audience; In addition to introducing the concepts of customer loyalty to the owner so that she has a better overview of the strategies she can use within her microbusiness, all of this will help build customer loyalty so that the microbusiness can increase its sales. | es_ES |
| dc.description.abstract | El Comercial Centro de Negocios Lalita, ubicado en el cantón Ventanas, pese a que lleva más de diez años en el mercado su principal problemática se centra en no implementar estrategias de fidelización de clientes, lo que ha influido en su capacidad para retener a sus consumidores en el competitivo mercado local y ha generado la reducción de sus ventas; este estudio analizó las dinámicas comerciales del negocio y su relación con la satisfacción y lealtad del cliente durante el 2024. Se identificó que la falta de estrategias específicas de fidelización genera una experiencia del cliente inconsistente; entre las principales deficiencias detectadas, destaca la ausencia de programas de beneficios, incentivos personalizados, o sistemas de recompensas que motiven a los clientes a volver. El estudio propone implementar estrategias clave como programas de puntos, descuentos exclusivos para clientes frecuentes, y sorteos por sus compras; también se sugiere diseñar encuestas de satisfacción para entender mejor las necesidades del público objetivo; además de dar a conocer los conceptos de fidelización de clientes a la propietaria para que tenga una mejor panorámica en las estrategias que puede emplear dentro de su microempresa, todo esto ayudara a fidelizar los clientes para así poder que la microempresa incremente sus ventas. | es_ES |
| dc.format.extent | 51 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Fidelización | es_ES |
| dc.subject | Lealtad | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Satisfacción | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Fidelización de clientes en el Comercial Centro de Negocios Lalita de la ciudad de Ventanas - periodo 2024. | es_ES |
| dc.type | bachelorThesis | es_ES |
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