Gestión de redes sociales en la Empresa "Detodo.Com" de la ciudad de Babahoyo, periodo 2023.
| dc.contributor.advisor | Pazmiño Romero, Diego Andrés | |
| dc.contributor.author | Moreira Badillo, Maylin Lissete | |
| dc.date.accessioned | 2025-04-30T21:44:49Z | |
| dc.date.available | 2025-04-30T21:44:49Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18141 | |
| dc.description | The company "Detodo.com" has faced difficulties in managing its social media, affecting its level of customer interaction and online presence. The general objective of this study was to analyze the effectiveness of social media management in the company and propose improvements based on the obtained results. The methodology used included a descriptive approach with surveys directed at customers and interviews with the company’s manager. Data were collected on interaction frequency, content satisfaction, information usefulness, and the effectiveness of social media communication. The results showed that most customers interact occasionally with the posts, while a high percentage expressed dissatisfaction with the content and difficulties in communication with the company. Additionally, digital promotions have not generated the expected impact on sales conversion. The conclusions reveal that "Detodo.com" needs to improve content quality, optimize customer communication, and strengthen its social media promotion strategies to increase its digital impact. This study provides valuable information for decision-making and the company's growth in the digital environment. | es_ES |
| dc.description | The company "Detodo.com" has faced difficulties in managing its social media, affecting its level of customer interaction and online presence. The general objective of this study was to analyze the effectiveness of social media management in the company and propose improvements based on the obtained results. The methodology used included a descriptive approach with surveys directed at customers and interviews with the company’s manager. Data were collected on interaction frequency, content satisfaction, information usefulness, and the effectiveness of social media communication. The results showed that most customers interact occasionally with the posts, while a high percentage expressed dissatisfaction with the content and difficulties in communication with the company. Additionally, digital promotions have not generated the expected impact on sales conversion. The conclusions reveal that "Detodo.com" needs to improve content quality, optimize customer communication, and strengthen its social media promotion strategies to increase its digital impact. This study provides valuable information for decision-making and the company's growth in the digital environment. | es_ES |
| dc.description.abstract | La empresa "Detodo.com" ha enfrentado dificultades en la gestión de sus redes sociales, afectando su nivel de interacción con los clientes y su presencia en línea. El objetivo general de este estudio fue analizar la efectividad de la gestión de redes sociales en la empresa y proponer mejoras basadas en los resultados obtenidos. La metodología utilizada incluyó un enfoque descriptivo con encuestas dirigidas a clientes y entrevistas al gerente de la empresa. Se recopilaron datos sobre la frecuencia de interacción, satisfacción con el contenido, utilidad de la información y efectividad de la comunicación en redes sociales. Los resultados mostraron que la mayoría de los clientes interactúan ocasionalmente con las publicaciones, mientras que un alto porcentaje expresó insatisfacción con el contenido y dificultades en la comunicación con la empresa. Además, las promociones digitales no han generado el impacto esperado en la conversión de ventas.Las conclusiones revelan que "Detodo.com" necesita mejorar la calidad del contenido, optimizar la comunicación con los clientes y fortalecer sus estrategias de promoción en redes sociales para aumentar su impacto digital. Este estudio proporciona información valiosa para la toma de decisiones y el crecimiento de la empresa en el entorno digital. | es_ES |
| dc.format.extent | 40 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Gestión de redes sociales | es_ES |
| dc.subject | Interacción digital | es_ES |
| dc.subject | Satisfacción del cliente | es_ES |
| dc.subject | Marketing Digital | es_ES |
| dc.subject | Promoción en línea | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Gestión de redes sociales en la Empresa "Detodo.Com" de la ciudad de Babahoyo, periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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