Gestión de ventas de la Empresa Femar de la ciudad de guayaquil en el periodo 2023.
| dc.contributor.advisor | Ortiz Mosquera, César Geovanny | |
| dc.contributor.author | Martínez Tapia, Karla Azucena | |
| dc.date.accessioned | 2025-04-30T20:59:53Z | |
| dc.date.available | 2025-04-30T20:59:53Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18132 | |
| dc.description | This study analyzes the sales management of FEMAR company in Guayaquil during 2023. Identified issues include a lack of standardized processes, low sales team motivation, and poor coordination with the marketing department. Through interviews and surveys, the study found that internal factors such as insufficient training and ineffective tools affect commercial performance, while external factors like economic conditions and competition also impact sales. The study recommends implementing a structured sales plan, improving staff training, and considering external factors when designing commercial strategies to enhance the company’s performance. | es_ES |
| dc.description | This study analyzes the sales management of FEMAR company in Guayaquil during 2023. Identified issues include a lack of standardized processes, low sales team motivation, and poor coordination with the marketing department. Through interviews and surveys, the study found that internal factors such as insufficient training and ineffective tools affect commercial performance, while external factors like economic conditions and competition also impact sales. The study recommends implementing a structured sales plan, improving staff training, and considering external factors when designing commercial strategies to enhance the company’s performance. | es_ES |
| dc.description.abstract | El estudio analiza la gestión de ventas de la empresa FEMAR en Guayaquil durante el año 2023. Se identifican problemas como la falta de procesos estandarizados, la escasa motivación del equipo de ventas y la descoordinación con el departamento de marketing. A través de entrevistas y encuestas, se determinó que factores internos como la ausencia de capacitación y herramientas ineficaces afectan el desempeño comercial, mientras que factores externos como la economía y la competencia también impactan en las ventas. Se recomienda implementar un plan de ventas estructurado, mejorar la capacitación del personal y considerar factores externos en la formulación de estrategias comerciales para optimizar el rendimiento de la empresa. | es_ES |
| dc.format.extent | 54 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Gestión de ventas | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Estrategias comerciales | es_ES |
| dc.subject | Competencia | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Gestión de ventas de la Empresa Femar de la ciudad de guayaquil en el periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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