Estrategias de marketing de la Veterinaria Smitty & Fluffy del cantón Simón Bolívar en el período 2023.
| dc.contributor.advisor | Ortiz Campi, Juan Oswaldo | |
| dc.contributor.author | Jiménez García, Mayra Jesús | |
| dc.date.accessioned | 2025-04-30T16:04:49Z | |
| dc.date.available | 2025-04-30T16:04:49Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18117 | |
| dc.description | The present investigation is on the subject of marketing strategies of the Smitty & Fluffy veterinary clinic in the Simón Bolívar canton in the period 2023 that refers to La Veterinaria "Smith & Fluffy has a lot of potential due to having excellent qualified personnel, responsible for timely care of animals and the experience that precedes it, a situation is attributed to unassertive advertising, lack of updating of current media, and offering added value that gives the veterinary clinic the opportunity to be recognized as a brand and to have a differentiating factor from the competition that contributes to attracting new clients. As a result, the continuous increase in demand for animal health services has given rise to a significant market for veterinary care, which in turn has led to a significant increase in demand for veterinary services. In addition, the Smitty & Fluffy veterinary clinic needs to focus on the next generation and restructure marketing strategies to attract local clients and, through them, find potential clients that will allow the practice to grow, increasing the retention of current clients, as well as future patients. This project aims to take into consideration local information needs by seeking to obtain strategies that allow sustainable, accessible advertising with a high reach in digital media. Its main objective is to analyze the marketing strategies of the Smitty & Fluffy veterinary clinic in the Simón Bolívar canton to increase the visibility and recognition of the veterinary clinic through research techniques and the application of correct marketing strategies. | es_ES |
| dc.description | The present investigation is on the subject of marketing strategies of the Smitty & Fluffy veterinary clinic in the Simón Bolívar canton in the period 2023 that refers to La Veterinaria "Smith & Fluffy has a lot of potential due to having excellent qualified personnel, responsible for timely care of animals and the experience that precedes it, a situation is attributed to unassertive advertising, lack of updating of current media, and offering added value that gives the veterinary clinic the opportunity to be recognized as a brand and to have a differentiating factor from the competition that contributes to attracting new clients. As a result, the continuous increase in demand for animal health services has given rise to a significant market for veterinary care, which in turn has led to a significant increase in demand for veterinary services. In addition, the Smitty & Fluffy veterinary clinic needs to focus on the next generation and restructure marketing strategies to attract local clients and, through them, find potential clients that will allow the practice to grow, increasing the retention of current clients, as well as future patients. This project aims to take into consideration local information needs by seeking to obtain strategies that allow sustainable, accessible advertising with a high reach in digital media. Its main objective is to analyze the marketing strategies of the Smitty & Fluffy veterinary clinic in the Simón Bolívar canton to increase the visibility and recognition of the veterinary clinic through research techniques and the application of correct marketing strategies. | es_ES |
| dc.description.abstract | La presente investigación es sobre el tema estrategias de marketing de la veterinaria Smitty & Fluffy del cantón Simón Bolívar en el período 2023 que hace referencia La Veterinaria “ Smith & Fluffy este tiene mucho potencial por contar con un excelente personal calificado, responsables de la atención oportuna en animales y la experiencia que le precede, situación se atribuye a una publicidad poco asertiva, falta de actualización de los medios de comunicación actuales, y de ofrecer valor agregado que le brinden a la veterinaria la oportunidad de ser reconocida como marca y de tener un factor diferenciador de la competencia que contribuya a la atracción de nuevos clientes. Como resultado, el aumento continuo de la demanda de servicios de salud animal ha dado lugar a un mercado significativo de atención veterinaria, lo que a su vez ha dado lugar a un aumento significativo de la demanda de servicios veterinarios. Además, la clínica veterinaria Smitty & Fluffy necesita centrarse en la próxima generación y reestructurar las estrategias de marketing para atraer a los clientes locales y, a través de ellos, encontrar clientes potenciales que permitan que la práctica crezca, aumentando la retención de los clientes actuales, así como de los futuros pacientes. Este proyecto tiene como fin tener en consideración las necesidades locales informativa por la cual se busca obtener estrategias que permitan una publicidad sustentable, accesible y con alcance alto en los medios digitales, su objetivo principal es Analizar las estrategias de marketing de la veterinaria Smitty & Fluffy del cantón Simón Bolívar para incrementar la visibilidad y el reconocimiento de la veterinaria mediante técnicas de investigación y aplicación de correctas estrategias de marketing. | es_ES |
| dc.format.extent | 43 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Estrategias de marketing de la Veterinaria Smitty & Fluffy del cantón Simón Bolívar en el período 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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