Estrategias para mejorar la atención al cliente en la Clínica Veterinaria Faytong de la ciudad de Babahoyo, período 2023 - 2024.
| dc.contributor.advisor | Nivela Icaza, José María | |
| dc.contributor.author | Estupiñán Figueroa, Isis Yannamile | |
| dc.date.accessioned | 2025-04-28T20:56:09Z | |
| dc.date.available | 2025-04-28T20:56:09Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/18074 | |
| dc.description | This research was carried out at the Faytong Veterinary Clinic in the city of Babahoyo, which aims to analyze customer service practices at the Faytong Veterinary Clinic in the city of Babahoyo during the period 2023-2024. On the other hand, this research was framed under the research line "Financial, administrative, tax, audit and control management" and the subline "Marketing and commercialization", which were essential to address the problems. On the other hand, this study will adopt a quantitative approach, seeking to obtain measurable data on the perception of customers regarding the care at the Faytong Veterinary Clinic. It will be descriptive, identifying the problems in the service, and explanatory, exploring the underlying causes that affect the quality of care. Surveys, direct observation and interviews will be used to analyze waiting times, communication, staff training and other factors that impact customer satisfaction. This research is important in offering relevant conclusions and recommendations. | es_ES |
| dc.description | This research was carried out at the Faytong Veterinary Clinic in the city of Babahoyo, which aims to analyze customer service practices at the Faytong Veterinary Clinic in the city of Babahoyo during the period 2023-2024. On the other hand, this research was framed under the research line "Financial, administrative, tax, audit and control management" and the subline "Marketing and commercialization", which were essential to address the problems. On the other hand, this study will adopt a quantitative approach, seeking to obtain measurable data on the perception of customers regarding the care at the Faytong Veterinary Clinic. It will be descriptive, identifying the problems in the service, and explanatory, exploring the underlying causes that affect the quality of care. Surveys, direct observation and interviews will be used to analyze waiting times, communication, staff training and other factors that impact customer satisfaction. This research is important in offering relevant conclusions and recommendations. | es_ES |
| dc.description.abstract | La presente investigación se la realizó en la Clínica Veterinaria Faytong de la ciudad de Babahoyo, el cual tiene como objetivo Analizar las prácticas de atención al cliente en la Clínica Veterinaria Faytong de la ciudad de Babahoyo durante el período 2023-2024. Por otro lado, la presente investigación se enmarco bajo la línea de investigación "Gestión financiera, administrativa, tributaria, auditoría y control" y la sublinea "Marketing y comercialización”, que fueron fundamentales para abordar las problemáticas. Por otro lado, este estudio adoptará un enfoque cuantitativo, buscando obtener datos medibles sobre la percepción de los clientes respecto a la atención en la Clínica Veterinaria Faytong. Será de tipo descriptivo, identificando las problemáticas en el servicio, y explicativo, explorando las causas subyacentes que afectan la calidad de atención. Se utilizarán encuestas, observación directa y entrevistas para analizar los tiempos de espera, la comunicación, la capacitación del personal y otros factores que impactan la satisfacción del cliente. Esa investigación resulta importante al ofrecer conclusiones y recomendaciones relevantes. | es_ES |
| dc.format.extent | 38 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2025 | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Atención al cliente | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Satisfacción del cliente | es_ES |
| dc.subject | Comunicación efectiva | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Estrategias para mejorar la atención al cliente en la Clínica Veterinaria Faytong de la ciudad de Babahoyo, período 2023 - 2024. | es_ES |
| dc.type | bachelorThesis | es_ES |
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