Promoción digital del turismo de aventura de la Provincia de Los Ríos
| dc.contributor.advisor | Lemos Beltrán Daniel Gustavo | |
| dc.contributor.author | GAVILANES RUIZ DAYANNA NAGELLY | |
| dc.contributor.author | ORDEN FERNÁNDEZ KARLA FERNANDA | |
| dc.date.accessioned | 2024-10-25T20:01:12Z | |
| dc.date.available | 2024-10-25T20:01:12Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17678 | |
| dc.description | This research is titled "Digital promotion of adventure tourism in the Province of Los Ríos." Digital tourism promotion in Ecuador and the province of Los Ríos must adapt to constant changes and technological advances. The various advantages of technological resources can be exploited for the benefit of adventure tourism advertising marketing, since tourists today spend many hours connected to the Internet. This reflects the trend that more and more users and companies use this medium to obtain information worldwide. It is essential for tourists to obtain experiential information about the different tourist places they can visit. In this way, digital media have become a key factor, causing dizzying changes when choosing your vacation destination or spending a weekend with the family and enjoying the tourist wonders. Therefore, the objective of the research is to propose recommendations to improve the digital promotion of adventure tourism in the Province of Los Ríos, where to fulfill the purpose of the research a methodological design will be used based on the type of non-experimental research of cross section with a qualitative approach of inductive method with a descriptive scope, as a type of research, descriptive research complemented by techniques such as observation and interview combined with instruments such as the observation sheet and the questionnaire of questions that will be validated and approved by the teacher tutor themselves that will allow us to comply with what is established, which is to generate conclusions and recommendations based on the results obtained. | es_ES |
| dc.description | This research is titled "Digital promotion of adventure tourism in the Province of Los Ríos." Digital tourism promotion in Ecuador and the province of Los Ríos must adapt to constant changes and technological advances. The various advantages of technological resources can be exploited for the benefit of adventure tourism advertising marketing, since tourists today spend many hours connected to the Internet. This reflects the trend that more and more users and companies use this medium to obtain information worldwide. It is essential for tourists to obtain experiential information about the different tourist places they can visit. In this way, digital media have become a key factor, causing dizzying changes when choosing your vacation destination or spending a weekend with the family and enjoying the tourist wonders. Therefore, the objective of the research is to propose recommendations to improve the digital promotion of adventure tourism in the Province of Los Ríos, where to fulfill the purpose of the research a methodological design will be used based on the type of non-experimental research of cross section with a qualitative approach of inductive method with a descriptive scope, as a type of research, descriptive research complemented by techniques such as observation and interview combined with instruments such as the observation sheet and the questionnaire of questions that will be validated and approved by the teacher tutor themselves that will allow us to comply with what is established, which is to generate conclusions and recommendations based on the results obtained. | es_ES |
| dc.description.abstract | La presente investigación se titula “Promoción digital del turismo de aventura de la Provincia de Los Ríos” La promoción digital turística en el Ecuador y en la Provincia de Los Ríos debe adecuarse a los constantes cambios y avances tecnológicos. Las diversas ventajas de los recursos tecnológicos pueden ser aprovechadas en beneficio del marketing publicitario del turismo de aventura, debido a que los turistas hoy en día pasan muchas horas conectados a internet. Esto refleja la tendencia de que cada vez más usuarios y empresas utilizan este medio para obtener información a nivel mundial. Es esencial para los turistas obtener información vivencial de los distintos lugares turísticos que pueden visitar. De esta forma, los medios digitales se han convertido en un factor clave, provocando cambios vertiginosos a la hora de escoger el destino de sus vacaciones o pasar un fin de semana con la familia y amigos disfrutando de las maravillas turísticas. Por ende, el objetivo de la investigación es proponer recomendaciones para mejorar la promoción digital del turismo de aventura de la Provincia de Los Ríos, donde para cumplir con el propósito de la investigación se utilizará un diseño metodológico basado en el tipo de investigación no experimental de corte transversal con un enfoque cualitativo de método inductivo con un alcance descriptivo, como tipo de investigación la investigación de descriptiva complementado de técnicas como la observación y entrevista combinado de instrumentos como la ficha de observación y el cuestionario de preguntas que serán validadas y aprobadas por el docente tutor mismos que permitirán cumplir con lo establecido que es generar conclusiones y recomendaciones en base a los resultados obtenidos. | es_ES |
| dc.format.extent | 63 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo | es_ES |
| dc.relation.ispartofseries | TIC-UTB-FCJSE-TURISMO-000009 | |
| dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
| dc.subject | Promoción digital | es_ES |
| dc.subject | turismo de aventura | es_ES |
| dc.subject | marketing publicitario | es_ES |
| dc.subject.other | Planificación y gestión turística sostenible | es_ES |
| dc.title | Promoción digital del turismo de aventura de la Provincia de Los Ríos | es_ES |
| dc.type | bachelorThesis | es_ES |
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