Estrategias de marketing del Taller Hermanos Plazarte de la parroquia San Juan en el año 2023.
| dc.contributor.advisor | Menoscal Verdesoto, Geovanny Washington | |
| dc.contributor.author | Plazarte Iglesias, Genesis Anahis | |
| dc.date.accessioned | 2024-09-26T17:53:55Z | |
| dc.date.available | 2024-09-26T17:53:55Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17375 | |
| dc.description | This present case study is carried out in the San Juan parish with the topic. Marketing strategies of the Plazarte brothers workshop of the San Juan parish in 2023, certain problematic factors were identified where the company faces marketing strategy problems. Which generates a series of problems that affect its presence and competitiveness in the current market, with the objective of. Evaluate the marketing strategies of the Plazarte brothers workshop of the San Juan parish in the period 2023, applying research techniques, to recommend actions that increase the visibility of the market share. This case study, given its nature, is associated with the Administrative Management, Tax, Audience Control research line: given that it is associated with the Marketing and Commercialization research subline. The descriptive method was applied, with a quantitative approach through data collection, a qualitative approach to obtain more detailed information about the company's marketing strategies. The results obtained through the customer survey allowed us to know the level of acceptance of the company within the market, it was seen that the workshop has an excellent positioning within the market, however a low percentage indicated the opposite. | es_ES |
| dc.description | This present case study is carried out in the San Juan parish with the topic. Marketing strategies of the Plazarte brothers workshop of the San Juan parish in 2023, certain problematic factors were identified where the company faces marketing strategy problems. Which generates a series of problems that affect its presence and competitiveness in the current market, with the objective of. Evaluate the marketing strategies of the Plazarte brothers workshop of the San Juan parish in the period 2023, applying research techniques, to recommend actions that increase the visibility of the market share. This case study, given its nature, is associated with the Administrative Management, Tax, Audience Control research line: given that it is associated with the Marketing and Commercialization research subline. The descriptive method was applied, with a quantitative approach through data collection, a qualitative approach to obtain more detailed information about the company's marketing strategies. The results obtained through the customer survey allowed us to know the level of acceptance of the company within the market, it was seen that the workshop has an excellent positioning within the market, however a low percentage indicated the opposite. | es_ES |
| dc.description.abstract | Este presente estudio de caso se realiza en la parroquia San Juan con el tema. Estrategias de marketing del taller Hermanos Plazarte de la parroquia San Juan del año 2023, se identificó factores determinado problemáticas donde la empresa enfrenta problemas de estrategias de marketing. Lo que genera una serie de problemas que afectan su presencia y competitividad en el mercado actual, con el objetivo de. Evaluar las estrategias de marketing del taller Hermanos Plazarte de la parroquia San Juan en el periodo 2023, aplicando técnicas de investigación, para recomendar acciones que aumenten la visibilidad de la cuota de mercado. Este caso de estudio dado su naturaleza se asocia a la línea de investigación Gestión Administrativa, tributaria, auditorio control: dado que se asocia con la sublínea de investigación marketing y comercialización. Se aplicó el método descriptivo, con un enfoque cuantitativo mediante la recolección de datos, un enfoque cualitativo para obtener información más detallada sobre las estrategias de marketing de la empresa. Los resultados obtenidos atraves de la encuesta a los clientes permitió conocer el nivel de aceptación de la empresa dentro del mercado, se visualizó que el taller posee un excelente posicionamiento dentro del mercado sin embargo un bajo porcentaje indico lo contrario | es_ES |
| dc.format.extent | 40 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias | es_ES |
| dc.subject | Marketing | es_ES |
| dc.subject | Usuarios | es_ES |
| dc.subject | Servicio | es_ES |
| dc.subject | Posicionamiento | es_ES |
| dc.title | Estrategias de marketing del Taller Hermanos Plazarte de la parroquia San Juan en el año 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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