Gestión de ventas en la Empresa Avícola Timarsu de la ciudad de Babahoyo en el período 2023.
| dc.contributor.advisor | Pazmiño Gavilánez, Washington Enrique | |
| dc.contributor.author | Naranjo León, Lady Mariuxi | |
| dc.date.accessioned | 2024-09-26T17:15:10Z | |
| dc.date.available | 2024-09-26T17:15:10Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17368 | |
| dc.description | The present case study analyzed sales management in the AVÍCOLA TIMARSU company in the city of Babahoyo, dedicated to the marketing of birds and eggs. This entity has managed to remain in the market for 5 years. However, currently deficiencies have been identified in the lack of staff training, high team turnover and the lack of updated market studies, which place it at a great disadvantage in the competition that uses digital marketing techniques. In this context, the current situation of the sales team was known to obtain detailed information about operations, challenges and precise results about the problem through data collection through an interview. The study proposes to improve the performance of the sales team through staff training, effective strategies and the adoption of a CRM system to optimize customer management, in order to increase profitability and competitiveness in the market. This comprehensive approach seeks not only to improve sales, but also to strengthen the relationship with consumers, thus ensuring sustainable growth in the company in the long term. | es_ES |
| dc.description | The present case study analyzed sales management in the AVÍCOLA TIMARSU company in the city of Babahoyo, dedicated to the marketing of birds and eggs. This entity has managed to remain in the market for 5 years. However, currently deficiencies have been identified in the lack of staff training, high team turnover and the lack of updated market studies, which place it at a great disadvantage in the competition that uses digital marketing techniques. In this context, the current situation of the sales team was known to obtain detailed information about operations, challenges and precise results about the problem through data collection through an interview. The study proposes to improve the performance of the sales team through staff training, effective strategies and the adoption of a CRM system to optimize customer management, in order to increase profitability and competitiveness in the market. This comprehensive approach seeks not only to improve sales, but also to strengthen the relationship with consumers, thus ensuring sustainable growth in the company in the long term. | es_ES |
| dc.description.abstract | El presente estudio de caso, se analizó la gestión de ventas en la empresa AVÍCOLA TIMARSU de la ciudad de Babahoyo, dedicada a la comercialización de aves y huevos. Esta entidad ha logrado mantenerse en el mercado hace 5 años. Sin embargo, en la actualidad se han identificado deficiencias en la falta de capacitación del personal, alta rotación del equipo y la falta de estudios de mercado actualizados, que la colocan en una gran desventajas en la competencia que utiliza técnicas de marketing digital. En este contexto, se conoció la situación actual del equipo de ventas para obtener información detallada sobre operaciones, desafíos y resultados precisos sobre el problema por medio de recolección de datos mediante una entrevista. El estudio propone mejorar el desempeño del equipo de ventas mediante, la capacitación para el personal, estrategias efectivas y la adopción de un sistema CRM para optimizar la gestión de clientes, con el fin de aumentar la rentabilidad y la competitividad en el mercado. Este enfoque integral busca no solo mejorar las ventas, sino también fortalecer la relación con los consumidores, asegurando así un crecimiento sostenible en la empresa a largo plazo. | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Gestión de ventas | es_ES |
| dc.subject | Análisis FODA | es_ES |
| dc.subject | Herramientas tecnológicas | es_ES |
| dc.subject | Capacitación | es_ES |
| dc.subject | Mercado competitivo | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Relación con clientes | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Gestión de ventas en la Empresa Avícola Timarsu de la ciudad de Babahoyo en el período 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador