Proceso de comercialización en la Planta Purificadora y Envasadora de Agua “La Catalina” de la ciudad de Ventanas provincia de Los Ríos periodo 2023.
| dc.contributor.advisor | Gil Avilez, Rosendo Arnaldo | |
| dc.contributor.author | De Luca León, Yadira Jacqueline | |
| dc.date.accessioned | 2024-09-26T03:03:49Z | |
| dc.date.available | 2024-09-26T03:03:49Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17347 | |
| dc.description | The case study titled marketing process at the “La Catalina” water purifying and bottling plant presented a deficiency in its marketing processes, mainly due to inadequate planning of the route management system and inefficient distribution logistics, which hinders timely deliveries. Additionally, failure to meet promised delivery times and the combination of delays and low-quality shipments have led to decreased sales. The dissatisfaction and mistrust generated by delays and poor quality of shipments causes damage to the company's reputation, decreasing customer loyalty and increasing the likelihood that they will look for alternative suppliers. The water drums used by the company is an important issue because they are prone to breaking during transportation, storage and use, which can cause inconvenience to customers and loss of products due to spills, using analytical and synthetic research methods. where it allowed information to be collected through various sources, with the techniques used in interviews and surveys. The need to act quickly to improve customer satisfaction and market competitiveness was evident. The use of GPS technology in a distribution logistics improvement strategy is a wise decision. Shorter and cheaper routes can be found, which will reduce operating costs such as fuel consumption and wear and tear on vehicles. By implementing this strategy, a sustainable way of delivering products will be achieved while ensuring customer satisfaction and operational efficiency through improved distribution logistics. | es_ES |
| dc.description | The case study titled marketing process at the “La Catalina” water purifying and bottling plant presented a deficiency in its marketing processes, mainly due to inadequate planning of the route management system and inefficient distribution logistics, which hinders timely deliveries. Additionally, failure to meet promised delivery times and the combination of delays and low-quality shipments have led to decreased sales. The dissatisfaction and mistrust generated by delays and poor quality of shipments causes damage to the company's reputation, decreasing customer loyalty and increasing the likelihood that they will look for alternative suppliers. The water drums used by the company is an important issue because they are prone to breaking during transportation, storage and use, which can cause inconvenience to customers and loss of products due to spills, using analytical and synthetic research methods. where it allowed information to be collected through various sources, with the techniques used in interviews and surveys. The need to act quickly to improve customer satisfaction and market competitiveness was evident. The use of GPS technology in a distribution logistics improvement strategy is a wise decision. Shorter and cheaper routes can be found, which will reduce operating costs such as fuel consumption and wear and tear on vehicles. By implementing this strategy, a sustainable way of delivering products will be achieved while ensuring customer satisfaction and operational efficiency through improved distribution logistics. | es_ES |
| dc.description.abstract | El estudio de caso titulado proceso de comercialización en la planta purificadora y envasadora de agua “La Catalina,” presentó deficiencia en sus procesos de comercialización, principalmente debido a una planificación inadecuada del sistema de gestión de rutas y una logística de distribución ineficiente, lo que dificulta las entregas oportunas. Además, el incumplimiento de los plazos de entrega prometidos y la combinación de retrasos y envíos de baja calidad han generado una disminución de las ventas. La insatisfacción y desconfianza generada por los retrasos y la mala calidad de los envíos causa daños a la reputación de la empresa, disminuyendo la lealtad del cliente y aumentando la probabilidad de que estos busquen proveedores alternativos. Los bidones de agua utilizados por la empresa es un tema importante porque son propensos a romperse durante el transporte, el almacenamiento y el uso, lo que puede causar molestias a los clientes y pérdida de productos por derrames, mediante el método de investigación analítico donde permitió recolectar información a través de diversas fuertes, con las técnicas utilizadas entrevista y encuestas. Se evidencio la necesidad de actuar rápidamente para mejorar la satisfacción del cliente y la competitividad en el mercado. El uso de tecnología GPS en una estrategia de mejora de la logística de distribución es una decisión acertada. Se pueden encontrar rutas más cortas y económicas, lo que reducirá los costos operativos, como el consumo de combustible y el desgaste de los vehículos. Al implementar esta estrategia, se lograr una forma sostenible de entregar productos y al mismo tiempo garantizar la satisfacción del cliente y la eficiencia operativa a través de una mejora de la logística de distribución. | es_ES |
| dc.format.extent | 48 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Comercialización | es_ES |
| dc.subject | Logística | es_ES |
| dc.subject | Mejora | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Insatisfacción | es_ES |
| dc.subject.other | Comercio | es_ES |
| dc.title | Proceso de comercialización en la Planta Purificadora y Envasadora de Agua “La Catalina” de la ciudad de Ventanas provincia de Los Ríos periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador