Estrategias de marketing de la Empresa Sociedad Schuldt Vizuete en la ciudad de Babahoyo, de la provincia de Los Ríos periodo 2023.
| dc.contributor.advisor | Ortiz Mosquera, César Geovanny | |
| dc.contributor.author | Muñoz Murillo, Steven Michael | |
| dc.date.accessioned | 2024-08-23T17:51:59Z | |
| dc.date.available | 2024-08-23T17:51:59Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17017 | |
| dc.description | The case study applied at Sociedad Schultz Vizuete in Babahoyo focuses on analyzing the company's marketing strategies during the period 2023. The methodology employed combines quantitative and qualitative approaches, applying surveys to current customers to collect data on their perception and experience with the company, in addition to conducting an interview with the owner to obtain a deeper insight into the internal strategies and their effectiveness. Among the main results, several problem areas were identified, such as lack of adequate advertising, weak positioning of the brands it markets and low consumer perception of these brands. To optimize these strategies, it is essential to establish clear and measurable objectives, which will help to increase revenues and improve social media presence. The interview revealed a weakness in the digital marketing strategy, indicating that online platforms are not being properly leveraged, which limits the company's reach and visibility. These actions will improve customer loyalty, increase the company's visibility and enable sustained growth in a competitive market. | es_ES |
| dc.description | The case study applied at Sociedad Schultz Vizuete in Babahoyo focuses on analyzing the company's marketing strategies during the period 2023. The methodology employed combines quantitative and qualitative approaches, applying surveys to current customers to collect data on their perception and experience with the company, in addition to conducting an interview with the owner to obtain a deeper insight into the internal strategies and their effectiveness. Among the main results, several problem areas were identified, such as lack of adequate advertising, weak positioning of the brands it markets and low consumer perception of these brands. To optimize these strategies, it is essential to establish clear and measurable objectives, which will help to increase revenues and improve social media presence. The interview revealed a weakness in the digital marketing strategy, indicating that online platforms are not being properly leveraged, which limits the company's reach and visibility. These actions will improve customer loyalty, increase the company's visibility and enable sustained growth in a competitive market. | es_ES |
| dc.description.abstract | El estudio de caso aplicado en la Sociedad Schultz Vizuete en Babahoyo se centra en analizar las estrategias de marketing de la empresa durante el periodo 2023. La metodología empleada combina enfoques cuantitativos y cualitativos, aplicando encuestas a clientes actuales para recoger datos sobre su percepción y experiencia con la empresa, además de realizar una entrevista al propietario para obtener una visión más profunda de las estrategias internas y su efectividad. Entre los principales resultados, se identificaron varias áreas problemáticas, como la falta de publicidad adecuada, un débil posicionamiento de las marcas que comercializa y una baja percepción de estas marcas por parte de los consumidores. Para optimizar estas estrategias, es fundamental establecer objetivos claros y medibles, lo cual ayudará a aumentar los ingresos y mejorar la presencia en redes sociales. La entrevista reveló una debilidad en la estrategia de marketing digital, indicando que no se están aprovechando adecuadamente las plataformas en línea, lo que limita el alcance y visibilidad de la empresa. Estas acciones mejorarán la fidelidad del cliente, aumentarán la visibilidad de la empresa y permitirán un crecimiento sostenido en un mercado competitivo. | es_ES |
| dc.format.extent | 49 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2024 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Posicionamiento en el mercado | es_ES |
| dc.subject | Percepción de marca | es_ES |
| dc.subject | Campañas publicitarias | es_ES |
| dc.subject | Fidelidad del cliente | es_ES |
| dc.title | Estrategias de marketing de la Empresa Sociedad Schuldt Vizuete en la ciudad de Babahoyo, de la provincia de Los Ríos periodo 2023. | es_ES |
| dc.type | bachelorThesis | es_ES |
Files in this item
This item appears in the following Collection(s)
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador