Estrategias de calidad para la gestión operativa de agencias de viajes minoristas”
| dc.contributor.advisor | Olaya Reyes Johana | |
| dc.contributor.author | Aguilar Castro Nadia Nahomi | |
| dc.contributor.author | Peralta Hidalgo Melany Dayanara | |
| dc.date.accessioned | 2024-04-15T19:47:06Z | |
| dc.date.available | 2024-04-15T19:47:06Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/16188 | |
| dc.description | The research aims to design and apply quality strategies for the operational management of retail travel agencies in order to guarantee customer satisfaction and competitiveness. The study used an exploratory research methodology, with a qualitative approach, including interviews and observation, with specific objectives of continuous improvement. The results indicated that the application of ISO 9001 standards, clear work systems and employee incentives optimize communication, response time and services provided by retail travel agencies. The recommendation includes adopting a customer-based approach, strengthening employee training and investing in technology. The conclusion of the study highlights the importance of managing quality and continually improving services for retail travel agencies to remain competitive. | es_ES |
| dc.description | The research aims to design and apply quality strategies for the operational management of retail travel agencies in order to guarantee customer satisfaction and competitiveness. The study used an exploratory research methodology, with a qualitative approach, including interviews and observation, with specific objectives of continuous improvement. The results indicated that the application of ISO 9001 standards, clear work systems and employee incentives optimize communication, response time and services provided by retail travel agencies. The recommendation includes adopting a customer-based approach, strengthening employee training and investing in technology. The conclusion of the study highlights the importance of managing quality and continually improving services for retail travel agencies to remain competitive. | es_ES |
| dc.description.abstract | La investigación pretende diseñar y aplicar estrategias de calidad para la gestión operativa de las agencias de viajes minoristas con el fin de garantizar la satisfacción del cliente y la competitividad. El estudio utilizó una metodología de investigación exploratoria, con un enfoque cualitativo, que incluye entrevistas y observación, con objetivos específicos de mejora continua. Los resultados indicaron que la aplicación de las normas ISO 9001, unos sistemas de trabajo claros y los incentivos a los empleados optimizan la comunicación, el tiempo de respuesta y los servicios prestados por las agencias de viajes minoristas. La recomendación incluye adoptar un enfoque basado en el cliente, reforzar la formación de los empleados e invertir en tecnología. La conclusión del estudio destaca la importancia de gestionar la calidad y mejorar continuamente los servicios para que las agencias de viajes minoristas sigan siendo competitivas. | es_ES |
| dc.format.extent | 121p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo | es_ES |
| dc.relation.ispartofseries | TIC-UTB-FCJSE-TURISMO-000001; | |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Agencias de viajes, gestión operativa, calidad, normas técnicas, agencias de viajes minoristas, operadora turística | es_ES |
| dc.subject.other | TURISMO | es_ES |
| dc.title | Estrategias de calidad para la gestión operativa de agencias de viajes minoristas” | es_ES |
| dc.type | bachelorThesis | es_ES |
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