Estrategias de marketing digital para el fomento del turismo en el cantón Montalvo
| dc.contributor.advisor | Villamarín Lara, Hugo Ramiro | |
| dc.contributor.author | Miranda Sánchez, Jampiere Alexander | |
| dc.date.accessioned | 2023-06-22T21:32:12Z | |
| dc.date.available | 2023-06-22T21:32:12Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14567 | |
| dc.description | The present investigation was carried out with the objective of identifying digital marketing strategies for the promotion of tourism in the Montalvo Canton, allowing to identify the current situation of tourism as well as determine the importance and propose strategies that help promote tourism in the Canton. Digital marketing strategies in the Montalvo Canton are a matter of little importance in the tourism sector by public and private entities and government authorities, tourism is an element that would allow the economic development of this town, this being a cause for the that the resources that the Canton possesses have not been used. To carry out this case study, mixed research was applied, which allowed the collection, interpretation and analysis of quantitative and qualitative data. Basic and documentary research to establish bases, knowledge and theoretical foundations. The research instruments used were the survey, bibliographic consultation and observation sheet. The survey was applied to 73 study subjects chosen by the non-probabilistic method for convenience, the observation sheet prepared by the researcher to determine the current situation of tourism and identify favorable strategies for the object of study. Conclusions and feasible recommendations are determined that allow the promotion of tourism in the Canton, through the application of digital marketing strategies. | es_ES |
| dc.description | The present investigation was carried out with the objective of identifying digital marketing strategies for the promotion of tourism in the Montalvo Canton, allowing to identify the current situation of tourism as well as determine the importance and propose strategies that help promote tourism in the Canton. Digital marketing strategies in the Montalvo Canton are a matter of little importance in the tourism sector by public and private entities and government authorities, tourism is an element that would allow the economic development of this town, this being a cause for the that the resources that the Canton possesses have not been used. To carry out this case study, mixed research was applied, which allowed the collection, interpretation and analysis of quantitative and qualitative data. Basic and documentary research to establish bases, knowledge and theoretical foundations. The research instruments used were the survey, bibliographic consultation and observation sheet. The survey was applied to 73 study subjects chosen by the non-probabilistic method for convenience, the observation sheet prepared by the researcher to determine the current situation of tourism and identify favorable strategies for the object of study. Conclusions and feasible recommendations are determined that allow the promotion of tourism in the Canton, through the application of digital marketing strategies. | es_ES |
| dc.description.abstract | La presente investigación se realizó con el objetivo de identificar estrategias de marketing digital para el fomento del turismo en el Cantón Montalvo, permitiendo conocer las herramientas factibles para promocionar los sitios turísticos que posee el Cantón. Las estrategias de marketing digital en el Cantón Montalvo son un tema de poca importancia en el sector turístico por parte de entidades públicas, privadas y las autoridades gubernamentales, el turismo es un elemento que permitiría el desarrollo económico de esta localidad siendo esta un causa por la que no se han aprovechado los recursos que posee el cantón. Para realizar el presente estudio de caso se aplicó la investigación mixta la cual permitió recopilar, interpretar y analizar datos, cuantitativos y cualitativos. La investigación básica y documental para establecer bases, conocimientos y fundamentos teóricos. Los instrumentos de investigación utilizados fueron la encuesta, consulta bibliográfica y ficha de observación. Se aplicó la encuesta a 73 sujetos de estudio elegidos mediante el método no probabilístico por conveniencia, la ficha de observación elaborada por el investigador para determinar la situación actual del turismo e identificar estrategias favorecedoras para el objeto de estudio. Se determinan conclusiones y recomendaciones factibles que permitan el fomento del turismo en el cantón, mediante la aplicación de estrategias de marketing digital. | es_ES |
| dc.format.extent | 41 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Turismo | es_ES |
| dc.subject | Marketing digital | es_ES |
| dc.subject | Marketing turístico | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.title | Estrategias de marketing digital para el fomento del turismo en el cantón Montalvo | es_ES |
| dc.type | bachelorThesis | es_ES |
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