Atención al cliente en el Comercial Fashggion Center en la Parroquia San Juan del 2022.
| dc.contributor.advisor | Troya Terranova, Tayron Cesar | |
| dc.contributor.author | Vinces Terranova, Estefany Daniela | |
| dc.date.accessioned | 2023-05-19T21:14:48Z | |
| dc.date.available | 2023-05-19T21:14:48Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/13762 | |
| dc.description | This case study deals with customer service in the Fashion Center commercial in the San Juan parish, it was carried out in order to know and identify if the service used by the company was adequate and to know the level of consumer satisfaction. The existing problems were described based on the quality of the products and the service that was offered to them and as an objective the attention process was analyzed, evaluating the sales techniques that the company used, to maintain the loyalty of its clients and how this affected For commercial sales, the method used was the user experience that allowed us to know the perspectives that consumers had of the company. The techniques and instruments that were applied to collect information were: the FODA matrix that was applied to identify the internal and external factors of the company and a survey carried out on the commercial clients to find out their needs and preferences. Obtaining results that allowed us to conclude that the attention they provided was deficient, for which effective sales strategies were proposed, which provided detailed information on what should be modified in the company, how they should improve their attention service and the quality of the products. All this will allow you to increase your sales, differentiate yourself from the competition, achieve greater recognition in the market by achieving your purpose of satisfying and retaining customers. | es_ES |
| dc.description | This case study deals with customer service in the Fashion Center commercial in the San Juan parish, it was carried out in order to know and identify if the service used by the company was adequate and to know the level of consumer satisfaction. The existing problems were described based on the quality of the products and the service that was offered to them and as an objective the attention process was analyzed, evaluating the sales techniques that the company used, to maintain the loyalty of its clients and how this affected For commercial sales, the method used was the user experience that allowed us to know the perspectives that consumers had of the company. The techniques and instruments that were applied to collect information were: the FODA matrix that was applied to identify the internal and external factors of the company and a survey carried out on the commercial clients to find out their needs and preferences. Obtaining results that allowed us to conclude that the attention they provided was deficient, for which effective sales strategies were proposed, which provided detailed information on what should be modified in the company, how they should improve their attention service and the quality of the products. All this will allow you to increase your sales, differentiate yourself from the competition, achieve greater recognition in the market by achieving your purpose of satisfying and retaining customers. | es_ES |
| dc.description.abstract | Este estudio de caso se trata de la atención al cliente en el comercial Fashion Center de la parroquia san juan, se realizó con la finalidad de conocer e identificar si la atención que empleaba la empresa era la adecuada y conocer el nivel de satisfacción de los consumidores. Se describieron las problemáticas existentes en base a la calidad de los productos y el servicio que se les ofertaba y como objetivo se analizó el proceso de atención, evaluando las técnicas de ventas que utilizaba la empresa, para mantener la fidelización sus clientes y cómo esto afectaba las ventas del comercial, el método utilizado fue la experiencia al usuario que permitió conocer las perspectivas que tenían los consumidores de la empresa. Las técnicas e instrumentos que se aplicaron para recopilar información fueron: la matriz FODA que se aplicó para identificar los factores internos y externos de la empresa y una encuesta realizada a los clientes del comercial para conocer sus necesidades y preferencias. Obteniendo resultados que permitieron concluir que la atención que brindaban era deficiente por lo cual se propuso estrategias de ventas efectivas, que otorgaran información detallada sobre lo que se debía modificar en la empresa, como debían mejorar su servicio de atención y la calidad de los productos. Todo esto permitirá aumentar sus ventas, diferenciarse de la competencia, lograr un mayor reconocimiento en el mercado al conseguir su propósito de satisfacer y fidelizar a los clientes. | es_ES |
| dc.format.extent | 46 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Calidad | es_ES |
| dc.subject | Experiencia | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Cliente | es_ES |
| dc.subject | Fidelización | es_ES |
| dc.title | Atención al cliente en el Comercial Fashggion Center en la Parroquia San Juan del 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador