Satisfacción del cliente en el Comercial Tres Hermanos de la parroquia Pimocha cantón Babahoyo periodo 2021.
| dc.contributor.advisor | Ocampo Ulloa, Wendy Lorena | |
| dc.contributor.author | Campos Sánchez, Jessica Rosanna | |
| dc.date.accessioned | 2022-09-18T03:00:01Z | |
| dc.date.available | 2022-09-18T03:00:01Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12458 | |
| dc.description | The purpose of this document concerning the case study of Customer Satisfaction in Comercial Tres Hermanos is to provide a solution to the problems that arise in the satisfaction of business customers, since the growth of the company depends on consumers, and it is It is necessary to know them to grant them unique experiences, quality products and services, and for them to show their preference for the business and the service offered. The main objective of this work was to analyze the level of satisfaction of the customers of the "Tres Hermanos" Commercial and to carry out this study the quantitative and qualitative method was used, applying the different techniques such as the interview and the survey with the necessary instruments. to carry out the methodological process. By using the different techniques, data and relevant information about the variable were obtained, where it was obtained as a response that the local is not aware of the great importance of keeping customers satisfied not only with the products that are sold, but also with the attention provided, presenting loss of customers. Poor communication with customers and employee motivation are factors that generate nonconformities to users and have led to customer dissatisfaction and therefore to decreased sales. The respective recommendations are also detailed to improve the situation of the establishment and reach the mind of the consumer and make them loyal to the establishment. | es_ES |
| dc.description | The purpose of this document concerning the case study of Customer Satisfaction in Comercial Tres Hermanos is to provide a solution to the problems that arise in the satisfaction of business customers, since the growth of the company depends on consumers, and it is It is necessary to know them to grant them unique experiences, quality products and services, and for them to show their preference for the business and the service offered. The main objective of this work was to analyze the level of satisfaction of the customers of the "Tres Hermanos" Commercial and to carry out this study the quantitative and qualitative method was used, applying the different techniques such as the interview and the survey with the necessary instruments. to carry out the methodological process. By using the different techniques, data and relevant information about the variable were obtained, where it was obtained as a response that the local is not aware of the great importance of keeping customers satisfied not only with the products that are sold, but also with the attention provided, presenting loss of customers. Poor communication with customers and employee motivation are factors that generate nonconformities to users and have led to customer dissatisfaction and therefore to decreased sales. The respective recommendations are also detailed to improve the situation of the establishment and reach the mind of the consumer and make them loyal to the establishment. | es_ES |
| dc.description.abstract | El presente documento concerniente al estudio de caso Satisfacción del cliente en el Comercial Tres Hermanos tiene como finalidad dar solución a las problemáticas que se presentan en la satisfacción de los clientes del negocio, ya que de los consumidores depende el crecimiento de la empresa, y es necesario conocerlos para otorgarles experiencias únicas, productos y servicios de calidad, y que de parte ellos se denote su preferencia por el negocio y por el servicio ofrecido. El principal objetivo de este trabajo fue analizar el nivel de satisfacción de los clientes del Comercial “Tres Hermanos” y para llevar a cabo este estudio se utilizó el método cuantitativo y cualitativo, aplicando las diferentes técnicas como la entrevista y la encuesta con los instrumentos necesarios para llevar a cabo el proceso metodológico. Al emplear las diferentes técnicas se obtuvo datos e información relevante acerca de la variable, en donde se obtuvo como respuesta que el local no tiene conocimiento de la gran importancia de mantener satisfechos a los clientes no solo con los productos que se venden, sino también con la atención que se le brindan, presentando pérdida de clientes. La deficiente comunicación con los clientes y la motivación de los empleados son factores que generan inconformidades a los usuarios y que han conllevado a la insatisfacción de los clientes y por ende a la disminución de las ventas. También se detallan las respectivas recomendaciones para mejorar la situación del establecimiento y llegar a la mente del consumidor y fidelizarlos al establecimiento. | es_ES |
| dc.format.extent | 49 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Satisfacción | es_ES |
| dc.subject | Expectativas | es_ES |
| dc.subject | Cliente | es_ES |
| dc.subject | Atención | es_ES |
| dc.subject | Calidad del servicio | es_ES |
| dc.subject | Fidelidad | es_ES |
| dc.title | Satisfacción del cliente en el Comercial Tres Hermanos de la parroquia Pimocha cantón Babahoyo periodo 2021. | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador