Efecto de la implementación de un plan de marketing en la comunidad de las Cascadas San Mateo cantón Las Naves año 2021
| dc.contributor.advisor | Carranza, Helen | |
| dc.contributor.author | Garcia Aldaz, Steven Joel | |
| dc.date.accessioned | 2022-07-04T13:45:27Z | |
| dc.date.available | 2022-07-04T13:45:27Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/12256 | |
| dc.description | This inquiry is based on explaining the tourist truth present in the society of the San Mateo waterfalls in the Las Naves canton, the primary purpose of this marketing project is to encourage individuals to enjoy this attractive tourist in itself improve tourist activity. in the Las Naves canton. The use of a strategic marketing strategy to promote tourism helps the development of tourism in the respective Las Naves canton, bringing out the social and economic aspects, causing an enormous positive effect on its population. It is necessary to have the total help of its main authorities and in parallel from the private entity if it is essential. The methodology used in this investigation is of a detailed and analytical nature through an online survey of a number of 20 people, whose consequence was made a respective assessment of the lack of promotion, identifying various components such as the lack of signage and stable infrastructure of the same place. The objective of this investigation has been to explore the conditions of the place to see its positive and negative points. | es_ES |
| dc.description | This inquiry is based on explaining the tourist truth present in the society of the San Mateo waterfalls in the Las Naves canton, the primary purpose of this marketing project is to encourage individuals to enjoy this attractive tourist in itself improve tourist activity. in the Las Naves canton. The use of a strategic marketing strategy to promote tourism helps the development of tourism in the respective Las Naves canton, bringing out the social and economic aspects, causing an enormous positive effect on its population. It is necessary to have the total help of its main authorities and in parallel from the private entity if it is essential. The methodology used in this investigation is of a detailed and analytical nature through an online survey of a number of 20 people, whose consequence was made a respective assessment of the lack of promotion, identifying various components such as the lack of signage and stable infrastructure of the same place. The objective of this investigation has been to explore the conditions of the place to see its positive and negative points. | es_ES |
| dc.description.abstract | Esta indagación se fundamenta en explicar la verdad turística presente en la sociedad de las cascadas de San Mateo en el cantón Las Naves, el propósito primordial de este proyecto de marketing es incentivar a los individuos a gozar de este llamativo turístico en si mejorar la actividad turística en el cantón Las Naves. La utilización de una estrategia estratégico de marketing para promover el turismo este ayuda al desarrollo del mismo turismo del respectivo cantón Las Naves sacando a flote lo social y económico ocasionando un enorme efecto positivo a su población. Se necesita disponer de la ayuda total de sus primordiales autoridades y paralelamente del ente privado en caso de ser primordial. La metodología empleada en esta indagación es de carácter detallado y analítico por medio de una encuesta en línea a un numero de 20 personas, donde cuya consecuencia se le realizo una respectiva valoración sobre la carencia de promoción, identificando diversos componentes como es la escases de señaléticas e infraestructura estable del mismo lugar. El objetivo de esta indagación ha sido explorar las condiciones del lugar para ver sus puntos positivos y negativos. | es_ES |
| dc.format.extent | 31 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2022 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Ecoturismo | es_ES |
| dc.subject | Proyecto de marketing | es_ES |
| dc.subject | Llamativo turístico | es_ES |
| dc.title | Efecto de la implementación de un plan de marketing en la comunidad de las Cascadas San Mateo cantón Las Naves año 2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 Ecuador