Estrategias de marketing y su incidencia en la rentabilidad de la empresa Hermanos Arévalo, año 2020
| dc.contributor.advisor | Andrade Alcivar, Luis Eduardo | |
| dc.contributor.author | Vinces Quimiz, Oscar Javier | |
| dc.date.accessioned | 2022-01-06T15:42:27Z | |
| dc.date.available | 2022-01-06T15:42:27Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/11116 | |
| dc.description | The marketing strategy that is intended to be implemented in the Hermanos Arévalo company, said strategy is aimed at improving the profitability of the organization, since in the fiscal period 2020, it presented a loss that was evident due to the health crisis it faces the country and the whole world. Three strategies will be applied that will be focused on capturing new markets and maintaining those that still have a working relationship with the company, among the marketing strategies that are intended to be implemented is: the reduction of product sales costs, applying offers or promotions for the purchase of a certain amount of tobacco boxes and make effective use of social networks to publicize the company not only nationally, but also internationally, knowing that in this way not only would the owners of the company benefit. organization, but also the state by collecting taxes. In this research, data collection was carried out using survey techniques and direct observation of the company's financial statements, in order to verify whether there were losses due to the health crisis in the years under study. | es_ES |
| dc.description | The marketing strategy that is intended to be implemented in the Hermanos Arévalo company, said strategy is aimed at improving the profitability of the organization, since in the fiscal period 2020, it presented a loss that was evident due to the health crisis it faces the country and the whole world. Three strategies will be applied that will be focused on capturing new markets and maintaining those that still have a working relationship with the company, among the marketing strategies that are intended to be implemented is: the reduction of product sales costs, applying offers or promotions for the purchase of a certain amount of tobacco boxes and make effective use of social networks to publicize the company not only nationally, but also internationally, knowing that in this way not only would the owners of the company benefit. organization, but also the state by collecting taxes. In this research, data collection was carried out using survey techniques and direct observation of the company's financial statements, in order to verify whether there were losses due to the health crisis in the years under study. | es_ES |
| dc.description.abstract | La estrategia de marketing que se pretende implementar en la empresa Hermanos Arévalo S.A., dicha estrategia está direccionada con la finalidad de mejorar la rentabilidad de la organización, puesto que en el período fiscal 2020, presentó una pérdida que fue evidente debido a la crisis sanitaria que enfrenta el país y el mundo entero. Se aplicará tres estrategias que estarán enfocadas a acaparar nuevos mercados y a mantener los que aún tienen una relación laboral con la empresa, entre las estrategias de marketing que se pretende implementar está: la de disminución de los costos de ventas del producto, aplicar ofertas o promociones por la compra de cierta cantidad de cajas de tabaco y hacer un uso efectivo de las redes sociales para dar a conocer la empresa no solamente en el ámbito nacional, sino que también internacional, sabiendo que de esta manera no solamente se beneficiarían los propietarios de la organización, sino que también el estado mediante la recaudación de impuestos. En la presente investigación se realizó la recolección de datos mediante las técnicas de la encuesta y la observación directa de los estados financieros de la empresa, con la finalidad de verificar si en los años objetos de estudios existió pérdidas debido a la crisis sanitaria. | es_ES |
| dc.format.extent | 28 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing | es_ES |
| dc.subject | Estrategias | es_ES |
| dc.subject | Rentabilidad | es_ES |
| dc.subject | Financiero | es_ES |
| dc.title | Estrategias de marketing y su incidencia en la rentabilidad de la empresa Hermanos Arévalo, año 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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