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Estrategias de marketing para promocionar sus atractivos naturales del cantón Montalvo
| dc.contributor.advisor | Arellano Valencia, Dario Javier | |
| dc.contributor.author | Villamar Alvarez, Nerio Luis | |
| dc.date.accessioned | 2021-07-08T14:39:10Z | |
| dc.date.available | 2021-07-08T14:39:10Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9969 | |
| dc.description | This case study refers to the Montalvo canton and the marketing strategies to promote its natural attractions. Montalvo is a canton with a spectacular climate, popular for its citrus production, rice producer and for its majestic landscape with the Andes Mountains in the background. The objective of this case study is to identify marketing strategies to promote the natural attractions of the canton. As a result of the investigation, it was concluded that one of the factors that impede the tourist development of the Montalvo canton is that there is no help from the municipal GAD. The methodology located was descriptive, documentary, explorative and observation research, through the technique of the survey carried out to the inhabitants of the Montalvo canton with the help of the questionnaire, this effectively contributed to the investigation, where the inhabitants showed their disagreements and opinions that contribute to the solution of the investigative problem. At the end, different resources are planned to help mitigate the silver problem, improve the promotion of natural attractions and extend the economic income of the inhabitants. | es_ES |
| dc.description | This case study refers to the Montalvo canton and the marketing strategies to promote its natural attractions. Montalvo is a canton with a spectacular climate, popular for its citrus production, rice producer and for its majestic landscape with the Andes Mountains in the background. The objective of this case study is to identify marketing strategies to promote the natural attractions of the canton. As a result of the investigation, it was concluded that one of the factors that impede the tourist development of the Montalvo canton is that there is no help from the municipal GAD. The methodology located was descriptive, documentary, explorative and observation research, through the technique of the survey carried out to the inhabitants of the Montalvo canton with the help of the questionnaire, this effectively contributed to the investigation, where the inhabitants showed their disagreements and opinions that contribute to the solution of the investigative problem. At the end, different resources are planned to help mitigate the silver problem, improve the promotion of natural attractions and extend the economic income of the inhabitants. | es_ES |
| dc.description.abstract | El presente estudio de caso hace referencia al cantón Montalvo y las estrategias de marketing para promocionar sus atractivos naturales. Montalvo es un cantón con un clima espectacular, popular por su producción de cítricos, productor de arroz y por sus majestuosos paisaje que al fondo se observa la Cordillera de los Andes. El objetivo de este estudio de caso es identificar las estrategias de marketing para promover sus atractivos naturales del cantón. Como resultado de la investigación se concluyó que uno de los factores que impiden el desarrollo turístico del cantón Montalvo que no hay ayuda de parte de GAD municipal. La metodología situada fue la investigación descriptiva, documental, explorativa y observación, a través de la técnica de la encuesta realizada a los habitantes del cantón Montalvo con la ayuda del cuestionario, esto aporto de modo efectivo a la investigación, donde los habitantes mostraban sus inconformidades y opiniones que aportan a la solución del problema investigativo. Al finalizar se planean distintos recursos que ayuden a atenuar el problema plateado, mejorar la promoción de los atractivos naturales y extender los ingresos económicos de los pobladores. | es_ES |
| dc.format.extent | 28 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Promoción | es_ES |
| dc.subject | Atractivos naturales | es_ES |
| dc.title | Estrategias de marketing para promocionar sus atractivos naturales del cantón Montalvo | es_ES |
| dc.type | bachelorThesis | es_ES |
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