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Estrategias de marketing turístico de los recursos naturales de la Parroquia La Unión
| dc.contributor.advisor | Izurieta Puente, Electra Maricela | |
| dc.contributor.author | Alcivar Arias, Helen Jaricsa | |
| dc.date.accessioned | 2021-07-01T03:50:44Z | |
| dc.date.available | 2021-07-01T03:50:44Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9925 | |
| dc.description | Tourism marketing strategies as tools to promote the natural resources of La Unión Parish, once those strategies applicable to the environment of this rural parish have been identified, the way to promote them or make them known to the inhabitants is established, in addition, they will require strategic alliances For this process to be carried out in the best way and the phase is successful. On the other hand, the population of La Unión Parish has several natural resources which must be promoted and preserved by all the authors who are immersed in those projects. In the same way, through tourism marketing, guidelines will be incorporated which are favorable for absolutely all the people who are immersed in that project. Finally, the chosen strategies will allow the process of those natural resources existing in La Unión Parish to have a favorable reception and to achieve the success of their promotion before all the inhabitants. | es_ES |
| dc.description | Tourism marketing strategies as tools to promote the natural resources of La Unión Parish, once those strategies applicable to the environment of this rural parish have been identified, the way to promote them or make them known to the inhabitants is established, in addition, they will require strategic alliances For this process to be carried out in the best way and the phase is successful. On the other hand, the population of La Unión Parish has several natural resources which must be promoted and preserved by all the authors who are immersed in those projects. In the same way, through tourism marketing, guidelines will be incorporated which are favorable for absolutely all the people who are immersed in that project. Finally, the chosen strategies will allow the process of those natural resources existing in La Unión Parish to have a favorable reception and to achieve the success of their promotion before all the inhabitants. | es_ES |
| dc.description.abstract | Las estrategias de marketing turísticas como herramientas ante la promoción de los recursos naturales de la Parroquia La Unión, una vez identificadas aquellas estrategias aplicables al entorno de esta Parroquia rural se establece la manera de promocionarlas o hacerlas conocer a los pobladores, además, requerirán alianzas estrategias para que este proceso lo lleven acabo de la mejor manera y sea exitosa la fase. Por otra parte, la población de la Parroquia La Unión posee varios recursos naturales los cuales deben ser promocionados y preservados, por todos los autores que estén inmersos en aquellos proyectos. De igual manera, mediante el marketing turístico se incorporarán lineamientos los cuales sean favorables para absolutamente todas las personas que estén inmersas en aquel proyecto. Finalmente, las estrategias escogidas permitirán que el proceso de aquellos recursos naturales existentes en la Parroquia La Unión tengan una acogida favorable y lleguen al éxito de su promoción ante todos los pobladores. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Recursos naturales | es_ES |
| dc.subject | Marketing turístico | es_ES |
| dc.title | Estrategias de marketing turístico de los recursos naturales de la Parroquia La Unión | es_ES |
| dc.type | bachelorThesis | es_ES |
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