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Digitalización de la radio y los cambios generados en su contenido para adaptarse a nuevos formatos
| dc.contributor.advisor | Sánchez Vidal, Carlos | |
| dc.contributor.author | Vera Reyes, Alex Gerardo | |
| dc.date.accessioned | 2021-06-21T01:38:10Z | |
| dc.date.available | 2021-06-21T01:38:10Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9898 | |
| dc.description | The present research aims to discover the new changes that are generated within today's radio with digitization, in addition; Here we are going to expose the results that we will obtain through the interviews carried out with a radio communication medium that works or has added digital to its new formats for a long time, this medium such as Radio Paris de Vinces which has been sounding in for more than 10 years. the different provinces of the country. There are advantages and disadvantages, the good news for radio media is that the benefits of digital is that it is well accepted by citizens who tune in both through the dial and through networks that have an electronic device (cell phone), a One of its disadvantages is that in the digital world, they do not reach people who are over 50 years old due to the fact that they do not have an electronic device or do not have enough internet to connect. The advertisements in the media have maintained their line and, in addition; Greater advertising spaces have been generated because the internet allows them not only to listen to it, but also to see the advertising on the digital platforms of the radios. | es_ES |
| dc.description | The present research aims to discover the new changes that are generated within today's radio with digitization, in addition; Here we are going to expose the results that we will obtain through the interviews carried out with a radio communication medium that works or has added digital to its new formats for a long time, this medium such as Radio Paris de Vinces which has been sounding in for more than 10 years. the different provinces of the country. There are advantages and disadvantages, the good news for radio media is that the benefits of digital is that it is well accepted by citizens who tune in both through the dial and through networks that have an electronic device (cell phone), a One of its disadvantages is that in the digital world, they do not reach people who are over 50 years old due to the fact that they do not have an electronic device or do not have enough internet to connect. The advertisements in the media have maintained their line and, in addition; Greater advertising spaces have been generated because the internet allows them not only to listen to it, but also to see the advertising on the digital platforms of the radios. | es_ES |
| dc.description.abstract | La presente investigación tiene como objetivo descubrir los nuevos cambios que se generan dentro de la radio de hoy en día con la digitalización, además; aquí vamos a exponer los resultados que obtendremos mediante las entrevistas realizadas a un medio de comunicación radial que trabaja o agregó lo digital a sus nuevos formatos desde hace mucho tiempo, este medio como es Radio Paris de Vinces la cual tiene más de 10 años sonando en las diferentes provincias del país. Existen ventajas y desventajas, las buenas noticias para los medios radiales son que los beneficios de lo digital es que tiene buena aceptación por parte de los ciudadanos que los sintonizan tanto por el dial y por las redes que tienen un dispositivo electrónico (celular), una de sus desventajas es que en lo digital no llegan a las personas que tiene más de 50 años por el tema que no cuentan con un aparato electrónico o no tienen internet suficiente para conectarse. Las publicidades en los medios han mantenido su línea y, además; se han generado mayores espacios publicitarios porque el internet les permite no solo que la escuchen, sino que también vean la publicidad en las plataformas digitales de las radios. | es_ES |
| dc.format.extent | 36 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Radio | es_ES |
| dc.subject | Digitalización | es_ES |
| dc.subject | Nuevos formatos | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.title | Digitalización de la radio y los cambios generados en su contenido para adaptarse a nuevos formatos | es_ES |
| dc.type | bachelorThesis | es_ES |
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