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Análisis de la Red Social Instagram como medio de publicidad
| dc.contributor.advisor | Fariño Sánchez, Nurik Denisse | |
| dc.contributor.author | Manjarres Justillo, Genesis Dayana | |
| dc.date.accessioned | 2021-06-20T22:48:19Z | |
| dc.date.available | 2021-06-20T22:48:19Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9881 | |
| dc.description | This research work was based on Analyzing the content of entrepreneurs selling clothing and footwear in the Province of Los Ríos on the social network Instagram, in order to determine which content format generates more interaction, in order to obtain the goal established, it was necessary to know more about social networks, about entrepreneurship and marketing and advertising, in addition it was also necessary to analyze the use that entrepreneurs give to Instagram, for the management of content that they give. The techniques that were used were through an observation of their Instagram accounts and an interview, which allowed to abstract more first-hand information on the topic of interest, in this case analysis it is exposed that the reason for undertaking is the crisis and the lack of work in the country, adding to this is also exposed why they choose the social network Instagram as a means of advertising. Instagram is a platform that will continue to grow over time, because it was developed for mobile devices. This allows easy management for entrepreneurs, from the realization of their company profiles, to the use of tools, they can also use their account from places and times in order to have adequate attention to their customers. | es_ES |
| dc.description | This research work was based on Analyzing the content of entrepreneurs selling clothing and footwear in the Province of Los Ríos on the social network Instagram, in order to determine which content format generates more interaction, in order to obtain the goal established, it was necessary to know more about social networks, about entrepreneurship and marketing and advertising, in addition it was also necessary to analyze the use that entrepreneurs give to Instagram, for the management of content that they give. The techniques that were used were through an observation of their Instagram accounts and an interview, which allowed to abstract more first-hand information on the topic of interest, in this case analysis it is exposed that the reason for undertaking is the crisis and the lack of work in the country, adding to this is also exposed why they choose the social network Instagram as a means of advertising. Instagram is a platform that will continue to grow over time, because it was developed for mobile devices. This allows easy management for entrepreneurs, from the realization of their company profiles, to the use of tools, they can also use their account from places and times in order to have adequate attention to their customers. | es_ES |
| dc.description.abstract | El presente trabajo de investigación fue basado Analizar el contenido de los emprendedores de venta de ropa y calzado de la Provincia de Los Ríos en la red social Instagram, con el objetivo de determinar cuál formato de contenido genera mayor interacción, para poder obtener la meta establecida, fue necesario conocer más sobre las redes sociales, sobre emprendimiento y marketing y publicidad, además también fue necesario analizar el uso que los emprendedores le dan a Instagram, para el manejo de contenido que ellos dan. Las técnicas que fueron utilizadas fue mediante una observación de sus cuentas de Instagram y una entrevista, el cual permitieron abstraer más información de primer mano sobre el tema de interés, en este análisis de caso queda expuesto que el motivo de emprender, es la crisis y la falta de trabajo en el país, agregando a esto también se expone del porque ellos eligen la red social Instagram como medio de publicidad. Instagram es una plataforma que con el pasar del tiempo seguirá creciendo, debido a que este se desarrolló para dispositivos móviles. Esto permite el fácil manejo para los emprendedores, desde la realización de sus perfiles de empresa, hasta el uso de las herramientas, pueden utilizar también su cuenta desde diferentes lugares y horarios para así poder tener una atención adecuada a sus clientes. | es_ES |
| dc.format.extent | 27 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | es_ES | |
| dc.subject | Emprendedores | es_ES |
| dc.subject | Publicidad | es_ES |
| dc.subject | Marketing | es_ES |
| dc.title | Análisis de la Red Social Instagram como medio de publicidad | es_ES |
| dc.type | bachelorThesis | es_ES |
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