Medios de comunicación digitales y su contenido multimedia para reactivar el turismo
| dc.contributor.advisor | Moreno Brito, Yahaira | |
| dc.contributor.author | Machado Bajaña, Melissa Maoly | |
| dc.date.accessioned | 2021-06-20T22:37:17Z | |
| dc.date.available | 2021-06-20T22:37:17Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9880 | |
| dc.description | This case study analyzes digital media to reactivate tourism, which has been affected by the various situations the country faces due to Covid, aiming to determine the multimedia tools and content style implemented in digital media that contribute to promoting tourism after the health emergency. For this project, the instruments used in the research techniques were the interview and observation sheet for data collection, which analyzed the tourist content in digital media, where it was shown that digital media usually publish tourist content once or twice a week and in some media this type of information is not found on the main pages of their platforms. Certain factors limit making tourist content due to the pandemic. To conclude, digital media do not take advantage of multimedia tools to promote tourism, most of the digital channels only use images and videos for the dissemination of these contents. | es_ES |
| dc.description | This case study analyzes digital media to reactivate tourism, which has been affected by the various situations the country faces due to Covid, aiming to determine the multimedia tools and content style implemented in digital media that contribute to promoting tourism after the health emergency. For this project, the instruments used in the research techniques were the interview and observation sheet for data collection, which analyzed the tourist content in digital media, where it was shown that digital media usually publish tourist content once or twice a week and in some media this type of information is not found on the main pages of their platforms. Certain factors limit making tourist content due to the pandemic. To conclude, digital media do not take advantage of multimedia tools to promote tourism, most of the digital channels only use images and videos for the dissemination of these contents. | es_ES |
| dc.description.abstract | El presente estudio de caso analiza los medios digitales para reactivar el turismo, lo cual ha sido afectado por las diversas situaciones que afronta el país debido al Covid, teniendo como objetivo determinar las herramientas multimedia y estilo de contenido implementado en los medios digitales que contribuyen a promover el turismo después de la emergencia sanitaria. Para este proyecto, los instrumentos que se utilizó en las técnicas de investigación fueron la entrevista y ficha de observación para la recolección de datos, la cual se analizó el contenido turístico en los medios digitales, donde se mostró que los medios de comunicación digitales suelen publicar contenido turístico una o dos veces a la semana y en algunos medios este tipo de información no se encuentran en las páginas principales de sus plataformas. Además existen ciertos factores que limitan hacer contenido turístico por motivo de la pandemia. Para concluir los medios digitales no aprovechan las herramientas multimedia para promover el turismo, la gran parte de los canales digitales sólo utilizan las imágenes y vídeos para la difusión de estos contenidos. | es_ES |
| dc.format.extent | 31 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Medios digitales | es_ES |
| dc.subject | Contenido multimedia | es_ES |
| dc.subject | Turismo | es_ES |
| dc.subject | Sitios web | es_ES |
| dc.title | Medios de comunicación digitales y su contenido multimedia para reactivar el turismo | es_ES |
| dc.type | bachelorThesis | es_ES |
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