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Rol de los Community Manager en las redes sociales durante la campaña electoral de Ecuador 2021
| dc.contributor.advisor | Lemos Beltrán, Daniel | |
| dc.contributor.author | Benitez Valverde, Ariana Izamary | |
| dc.date.accessioned | 2021-06-15T21:54:32Z | |
| dc.date.available | 2021-06-15T21:54:32Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/9797 | |
| dc.description | This research work addressed the issue of the Role of “Community Managers” in social networks during the Ecuador 2021 electoral campaign, due to the fact that the use of these media in politics has grown considerably. The main objective of this case study is to determine the role of Community Managers (CM) in social networks during the aforementioned electoral campaign. The development of the theoretical framework is based on bibliographic sources of the topic of interest. A qualitative approach methodology was proposed, executing interviews with four CM of candidates for Assemblymen for the province of Los Ríos, respectively Carlos Ramos Castro, CM of: Jhonny Terán Barragán - PSC, Cesar Fabricio Vaca Díaz, CM of: Adriana Saltos - CREO, María Belén Gálvez, CM from: Génesis Blum - CREO, Alexis Ibarra, CM from: Viviana Parra - CREO, which allowed obtaining first-hand information. According to the analytical - synthetic method carried out, it is concluded that the most important roles played by those professionals in the campaign process are: the development of the project to follow, creation of good content and the ability to solve problems and communication crises. In addition, it is established that currently social networks play a fundamental role in political campaigns. So the role of the CM is essential and every politician should not hesitate to hire an expert on the subject. | es_ES |
| dc.description | This research work addressed the issue of the Role of “Community Managers” in social networks during the Ecuador 2021 electoral campaign, due to the fact that the use of these media in politics has grown considerably. The main objective of this case study is to determine the role of Community Managers (CM) in social networks during the aforementioned electoral campaign. The development of the theoretical framework is based on bibliographic sources of the topic of interest. A qualitative approach methodology was proposed, executing interviews with four CM of candidates for Assemblymen for the province of Los Ríos, respectively Carlos Ramos Castro, CM of: Jhonny Terán Barragán - PSC, Cesar Fabricio Vaca Díaz, CM of: Adriana Saltos - CREO, María Belén Gálvez, CM from: Génesis Blum - CREO, Alexis Ibarra, CM from: Viviana Parra - CREO, which allowed obtaining first-hand information. According to the analytical - synthetic method carried out, it is concluded that the most important roles played by those professionals in the campaign process are: the development of the project to follow, creation of good content and the ability to solve problems and communication crises. In addition, it is established that currently social networks play a fundamental role in political campaigns. So the role of the CM is essential and every politician should not hesitate to hire an expert on the subject. | es_ES |
| dc.description.abstract | El presente trabajo de investigación abordó el tema del Rol de los “Community Manager” en las redes sociales durante la campaña electoral de Ecuador 2021, debido a que el uso de esos medios en la política ha crecido considerablemente. El objetivo principal de este estudio de caso es determinar el rol de los Community Manager (CM) en las redes sociales durante la campaña electoral ya mencionada. El desarrollo del marco teórico se basa en fuentes bibliográficas del tema de interés. Se planteó una metodología de enfoque cualitativo, ejecutando entrevistas a cuatro CM de candidatos a Asambleístas por la provincia de Los Ríos, respectivamente a Carlos Ramos Castro, CM de: Jhonny Terán Barragán – PSC, Cesar Fabricio Vaca Díaz, CM de: Adriana Saltos – CREO, María Belén Gálvez, CM de: Génesis Blum – CREO, Alexis Ibarra, CM de: Viviana Parra – CREO, lo que permitió obtener información de primera mano. De acuerdo con el método analítico – sintético realizado, se concluye que los roles más importantes que desempeña aquellos profesionales en el proceso de campaña son: la elaboración del proyecto a seguir, creación de buenos contenidos y el poder resolver problemas y crisis de comunicación. Además, se establece que en la actualidad las redes sociales juegan un papel fundamental en las campañas políticas. Así que el rol de los CM es esencial y todo político no debería dudar en contratar a un experto en el tema. | es_ES |
| dc.format.extent | 23 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2021 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Community manager | es_ES |
| dc.subject | Campaña electoral | es_ES |
| dc.subject | Ecuador | es_ES |
| dc.title | Rol de los Community Manager en las redes sociales durante la campaña electoral de Ecuador 2021 | es_ES |
| dc.type | bachelorThesis | es_ES |
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