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Factores que inciden en consumir contenidos de medios tradicionales a digitales por los futuros profesionales de la carrera de Comunicación del 2020
| dc.contributor.advisor | Andrade Bazan, Joselyn Monica | |
| dc.contributor.author | Moran Barco, Alexis Javier | |
| dc.date.accessioned | 2020-10-16T16:40:12Z | |
| dc.date.available | 2020-10-16T16:40:12Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8840 | |
| dc.description | In this case study, the factors that influence the consumption of content from traditional to digital media will be investigated specifically for future professionals of the communication career promotion 2020, it is for this reason that a type of qualitative and quantitative research is used where it will proceed to look for bibliographic information to know basic concepts of different authors about the media, later to carry out surveys to the students of the eighth semester, parallel A and B to verify and know according to the raised topic. Once the surveys were carried out, it was possible to know that a large percentage of students prefer the digital media found on social networks and other audiovisual platforms for their consumption in terms of entertainment to participate in a certain content and thus interact with other users; expressing their point of view through writing, but in terms of informative content they prefer traditional media at the international and national level; Because the information is much more reliable, contrasted and verified, the traditional medium with the highest consumer demand would be television because apart from listening to the narrative of the information, we can observe the facts through images and videos. | es_ES |
| dc.description | In this case study, the factors that influence the consumption of content from traditional to digital media will be investigated specifically for future professionals of the communication career promotion 2020, it is for this reason that a type of qualitative and quantitative research is used where it will proceed to look for bibliographic information to know basic concepts of different authors about the media, later to carry out surveys to the students of the eighth semester, parallel A and B to verify and know according to the raised topic. Once the surveys were carried out, it was possible to know that a large percentage of students prefer the digital media found on social networks and other audiovisual platforms for their consumption in terms of entertainment to participate in a certain content and thus interact with other users; expressing their point of view through writing, but in terms of informative content they prefer traditional media at the international and national level; Because the information is much more reliable, contrasted and verified, the traditional medium with the highest consumer demand would be television because apart from listening to the narrative of the information, we can observe the facts through images and videos. | es_ES |
| dc.description.abstract | En el presente estudio de caso se investigará los factores que inciden en consumir contenidos de medios tradicionales a digitales específicamente a los futuros profesionales de la carrera de comunicación promoción 2020, es por esta razón que se emplea un tipo de investigación cualitativa y cuantitativa donde se procederá a buscar información bibliográfica para conocer conceptos básicos de diferentes autores sobre los medios de comunicación, posteriormente realizar encuestas a los estudiantes de octavo semestre, paralelo A y B tomando como muestra a 50 para verificar y conocer conforme al tema planteado. Una vez realizada las encuestas se pudo conocer que un gran porcentaje de estudiantes prefieren los medios digitales que se encuentran en las redes sociales y demás plataformas audiovisuales para su consumo en cuanto a entretenimiento para ser partícipe de un contenido determinado y asi interactuar con otros usuarios; expresando su punto de vista a través de la escritura, pero en cuanto a contenido informativo prefieren los medios tradicionales a nivel internacional y nacional; porque la información es mucho más confiable, contrastada y verificada, el medio tradicional con mayor demanda de consumo sería la televisión porque aparte de escuchar la narrativa de la información podemos observar los hechos través de las imágenes y videos. | es_ES |
| dc.format.extent | 29 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Medios de comunicación | es_ES |
| dc.subject | Medios tradicionales | es_ES |
| dc.subject | Medios digitales | es_ES |
| dc.subject | Redes sociales | es_ES |
| dc.title | Factores que inciden en consumir contenidos de medios tradicionales a digitales por los futuros profesionales de la carrera de Comunicación del 2020 | es_ES |
| dc.type | bachelorThesis | es_ES |
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