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Publirreportaje en la prensa. Caso La Hora
| dc.contributor.advisor | Andrade Bazan, Joselyn | |
| dc.contributor.author | Cordova Muñoz, Felix Arturo | |
| dc.date.accessioned | 2020-10-15T15:12:19Z | |
| dc.date.available | 2020-10-15T15:12:19Z | |
| dc.date.issued | 2020 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/8797 | |
| dc.description | The present work was based on the Advertorials in the press case `` La Hora '', in order to examine the journalistic texts that they handle in their printed and digital publications. The techniques used were through the observation of their audiovisual advertorials and those published on its website platform, bibliographic research of authors who speak about the corresponding topics, which allowed to know first-hand information on the subject of analysis of the case, being exposed in detail the characteristics of the contents that knew how to handle the newspaper '' La Hora '' and in depth the differences they have at the time of publishing their infomercials, standing out for their particular way of transmitting them to the general public, managing to mark in people's minds the type of products and services of which they promoted without that the reader realized that they were hybrid content, '' La Hora '' Without a doubt, it leaves its original patterns marked following the standards of traditional journalism and the new digital journalism in Ecuador, teaching us that good presentations can be made in our media to always keep the attention of our readers, confirming that the New generations of social communicators will always have to maintain ethics and professionalism and innovation in the different branches of the career, without leaving aside the rules of serious and objective journalism. | es_ES |
| dc.description | The present work was based on the Advertorials in the press case `` La Hora '', in order to examine the journalistic texts that they handle in their printed and digital publications. The techniques used were through the observation of their audiovisual advertorials and those published on its website platform, bibliographic research of authors who speak about the corresponding topics, which allowed to know first-hand information on the subject of analysis of the case, being exposed in detail the characteristics of the contents that knew how to handle the newspaper '' La Hora '' and in depth the differences they have at the time of publishing their infomercials, standing out for their particular way of transmitting them to the general public, managing to mark in people's minds the type of products and services of which they promoted without that the reader realized that they were hybrid content, '' La Hora '' Without a doubt, it leaves its original patterns marked following the standards of traditional journalism and the new digital journalism in Ecuador, teaching us that good presentations can be made in our media to always keep the attention of our readers, confirming that the New generations of social communicators will always have to maintain ethics and professionalism and innovation in the different branches of the career, without leaving aside the rules of serious and objective journalism. | es_ES |
| dc.description.abstract | El presente trabajo fue basado en los Publirreportajes en la prensa caso ‘’La Hora’’ , con la finalidad de examinar los textos periodísticos que manejan en sus publicaciones impresas y digitales .Las técnicas que se utilizaron , fueron mediante la observación de sus publirreportajes audiovisuales y los publicados en su plataforma de página web, investigaciones bibliográficas de autores que hablen de los temas correspondientes , lo que permitió conocer la información de primera mano sobre el tema de análisis del caso quedando expuesto detalladamente las características de los contenidos que, supieron manejar el diario ‘’La Hora’’ y en profundidad las diferencias que tienen al momento de publicar sus publirreportajes destacándose por su particular formar de transmitirlos al público general, logrando marcar en la mente de las personas los tipo de productos y servicios de los cuales promocionaban sin que el lector se diera cuenta que eran contenidos híbridos , ‘’La Hora’’ sin lugar a duda deja marcado sus patrones originales siguiendo los estándares del periodismo tradicional y del nuevo periodismo digital en el Ecuador , enseñándonos que se pueden realizan buenas presentaciones en nuestros medios de comunicación para siempre seguir mantenido la atención de nuestros lectores, haciendo ratificar que las nuevas generaciones de comunicadores sociales tendrán que mantener siempre la ética y el profesionalismo e innovación en las diferentes ramas de la carrera sin dejar a un lado las reglas del periodismo serio y objetivo. | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2020 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Publirreportajes | es_ES |
| dc.subject | Diario La Hora | es_ES |
| dc.subject | Periodismo | es_ES |
| dc.subject | Publicaciones impresas y digitales | es_ES |
| dc.title | Publirreportaje en la prensa. Caso La Hora | es_ES |
| dc.type | bachelorThesis | es_ES |
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