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LA PSICOLOGÍA DEL COLOR EN LOGOTIPOS DE LOS PERIÓDICOS IMPRESOS EN ECUADOR: IMPLICACIONES EN IDENTIDAD Y PERCEPCIÓN EN LA AUDIENCIA
dc.contributor.advisor | MSC. ALEJANDRA TERESA CAMPI MALDONADO | |
dc.contributor.author | ALVARADO POSLIGUA JULEXSY KATHERINE | |
dc.contributor.author | FRANCO HIDALGO ALEXA ALEXANDRA | |
dc.date.accessioned | 2024-09-26T17:38:21Z | |
dc.date.available | 2024-09-26T17:38:21Z | |
dc.date.issued | 2024 | |
dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/17373 | |
dc.description | The use of color psychology in logos printed in Ecuador is fundamental to developing the visual identity of the medium, considering it as a primary strategy that goes beyond just aesthetics, it also involves the transmission of a message and the image that is desired to be projected. for users, since through these components the audience can be impacted immediately to speed up and facilitate its recognition. In this study, the psychology of color was directriz investigated, the different colorimetries used and the most prominent colors in newspapers printed in the context of Ecuador, as well as chromatic selection and its impact on the identity and perception of its audience. Finally, it should be noted that the psychology of color in the logos of printed newspapers in Ecuador can strengthen the image of the medium and its visibility in society. Furthermore, if the chromatic selection is used appropriately in a logo, the result will be identification with the newspaper, easy recognition of its image, and its colors will always remain in the minds of users, this being a competitive and innate advantage. | es_ES |
dc.description | The use of color psychology in logos printed in Ecuador is fundamental to developing the visual identity of the medium, considering it as a primary strategy that goes beyond just aesthetics, it also involves the transmission of a message and the image that is desired to be projected. for users, since through these components the audience can be impacted immediately to speed up and facilitate its recognition. In this study, the psychology of color was directriz investigated, the different colorimetries used and the most prominent colors in newspapers printed in the context of Ecuador, as well as chromatic selection and its impact on the identity and perception of its audience. Finally, it should be noted that the psychology of color in the logos of printed newspapers in Ecuador can strengthen the image of the medium and its visibility in society. Furthermore, if the chromatic selection is used appropriately in a logo, the result will be identification with the newspaper, easy recognition of its image, and its colors will always remain in the minds of users, this being a competitive and innate advantage. | es_ES |
dc.description.abstract | El uso de la psicología del color en los logotipos impresos en Ecuador, son fundamentales para desarrollar la identidad visual del medio considerándose como una estrategia primordial que va más allá de solo estética, también implica la transmisión de un mensaje y la imagen que se desea proyectar para los usuarios, ya que a través de estos componentes se puede impactar a la audiencia de forma inmediata para agilizar y facilitar el reconocimiento de la misma. En este estudio se investigó directamente la psicología del color, las diferentes colorimetrías que se utilizan y los colores más destacados en los periódicos impresos en el contexto del Ecuador, asimismo la selección cromática y su impacto en la identidad y la percepción de su audiencia. Finalmente, cabe destacar que la psicología del color en los logotipos de los periódicos impresos del Ecuador, pueden fortalecer la imagen del medio y su visibilidad en la sociedad. Además, si se usa de forma apropiada la selección cromática en un logo se tendrá como resultado la identificación con el periódico, el fácil reconocimiento de su imagen, y sus colores siempre permanecerán en la mente de los usuarios, lo cual se convierte en una ventaja competitiva e innata. | es_ES |
dc.format.extent | 75p. | es_ES |
dc.publisher | BABAHOYO | es_ES |
dc.relation.ispartofseries | TIC-UTB-FCJSE-COMUNICACION-000047; | |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
dc.subject | Psicología del color | es_ES |
dc.subject | logotipos | es_ES |
dc.subject | selección cromática | es_ES |
dc.subject.other | COMUNICACION | es_ES |
dc.title | LA PSICOLOGÍA DEL COLOR EN LOGOTIPOS DE LOS PERIÓDICOS IMPRESOS EN ECUADOR: IMPLICACIONES EN IDENTIDAD Y PERCEPCIÓN EN LA AUDIENCIA | es_ES |
dc.type | bachelorThesis | es_ES |