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Guion Turístico en el Malecón de Babahoyo
| dc.contributor.advisor | Lemos Beltrán, Daniel Gustavo | |
| dc.contributor.author | Herrera Meza, Francisco Primitivo | |
| dc.date.accessioned | 2023-12-15T20:35:41Z | |
| dc.date.available | 2023-12-15T20:35:41Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15538 | |
| dc.description | The present case study refers to the implementation of a tourist script in the new Babahoyo boardwalk, where the problem raised refers to the limited availability of information about the tourist script for said boardwalk. Therefore, the present case study aims to identify the relevant and necessary information for the development of a tourist script about the boardwalk of the city of Babahoyo. In addition, it was framed under the research line “Development of tourism goods, products, services and processes”, and the research sub-line “Projections for the improvement of the quality of tourism goods, products, services and processes”, given that The most relevant information will be identified for the development of a tourist script about the new boardwalk in the city of Babahoyo. Likewise, as a research methodology, a qualitative approach was used in order to obtain relevant information that allows reaching conclusions, and at the same time, the type of descriptive research and documentary review was used and finally a survey was carried out directed at the inhabitants of the canton. . and entrepreneurs who are located within the boardwalk, with the purpose of obtaining relevant information to reach valid conclusions and recommendations. | es_ES |
| dc.description | The present case study refers to the implementation of a tourist script in the new Babahoyo boardwalk, where the problem raised refers to the limited availability of information about the tourist script for said boardwalk. Therefore, the present case study aims to identify the relevant and necessary information for the development of a tourist script about the boardwalk of the city of Babahoyo. In addition, it was framed under the research line “Development of tourism goods, products, services and processes”, and the research sub-line “Projections for the improvement of the quality of tourism goods, products, services and processes”, given that The most relevant information will be identified for the development of a tourist script about the new boardwalk in the city of Babahoyo. Likewise, as a research methodology, a qualitative approach was used in order to obtain relevant information that allows reaching conclusions, and at the same time, the type of descriptive research and documentary review was used and finally a survey was carried out directed at the inhabitants of the canton. . and entrepreneurs who are located within the boardwalk, with the purpose of obtaining relevant information to reach valid conclusions and recommendations. | es_ES |
| dc.description.abstract | El presente caso de estudio se refiere a la implementación de un guion turístico en el nuevo malecón de Babahoyo, donde el problema planteado se refiere a la escasa disponibilidad de información sobre el guion turístico para dicho malecón. Por lo cual el presente caso de estudio tiene como objetivo identificar la información relevante y necesaria para la elaboración de un guion turístico acerca del malecón de la ciudad de Babahoyo. Además, se enmarcó bajo la línea de investigación “Desarrollo de bienes, productos, servicios y procesos turístico”, y la sublinea de investigación “Proyecciones para el mejoramiento de la calidad de bienes, productos, servicios y procesos turísticos”, en vista de que se identificará la información más relevante para la elaboración de un guion turístico acerca del nuevo malecón de la ciudad de Babahoyo. Asimismo, como metodología de investigación se utilizó un enfoque cualitativo a fin de obtener información relevante que permita llegar a conclusiones, y a su vez se empleó el tipo de investigación descriptiva y la revisión documental y por último se realizó una encuesta dirigida a los habitantes del cantón y emprendedores que se ubican dentro del malecón, con la finalidad de obtener información relevante para llegar a conclusiones y recomendaciones validas. | es_ES |
| dc.format.extent | 35 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Turismo | es_ES |
| dc.subject | Guion turístico | es_ES |
| dc.subject | Atracciones turísticas | es_ES |
| dc.subject | Cultura | es_ES |
| dc.title | Guion Turístico en el Malecón de Babahoyo | es_ES |
| dc.type | bachelorThesis | es_ES |
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