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Periodismo digital y responsabilidad social. Contagios VIH en la pospandemia en Ecuador
| dc.contributor.advisor | Ochoa Mendieta, Maira Amarilis | |
| dc.contributor.author | Herrera Chávez, Janina Lourdes | |
| dc.date.accessioned | 2023-11-09T17:39:07Z | |
| dc.date.available | 2023-11-09T17:39:07Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/15155 | |
| dc.description | This study focuses on media coverage of HIV infections in Ecuador during the post-pandemic period and its relationship with the ethical principles of social responsibility in digital journalism. The HIV/AIDS epidemic, as a global health issue with profound impacts on people's lives, and its coverage in digital media are essential for informing and reducing stigma. Between January and June 2021, the coverage of HIV infections in Ecuadorian digital media was analyzed. The results highlight that this coverage was mainly informative, focused on statistics and epidemiological data, but lacked a contextual and human approach that would highlight the experiences of those affected. Furthermore, ethical principles of social responsibility, such as respecting privacy and dignity, were not always properly applied when disseminating information about HIV. To address these shortcomings, a theoretical application alternative is proposed based on training and raising awareness among journalism staff about the importance of responsible HIV coverage in the post-pandemic context. Four training sessions are proposed to improve the quality of information and promote the application of ethical principles in digital journalism. This study contributes to the understanding of the relationship between digital journalism and social responsibility in the context of HIV in Ecuador. The results and recommendations have the potential to benefit society by promoting greater awareness and understanding of HIV in the post-pandemic period. | es_ES |
| dc.description | This study focuses on media coverage of HIV infections in Ecuador during the post-pandemic period and its relationship with the ethical principles of social responsibility in digital journalism. The HIV/AIDS epidemic, as a global health issue with profound impacts on people's lives, and its coverage in digital media are essential for informing and reducing stigma. Between January and June 2021, the coverage of HIV infections in Ecuadorian digital media was analyzed. The results highlight that this coverage was mainly informative, focused on statistics and epidemiological data, but lacked a contextual and human approach that would highlight the experiences of those affected. Furthermore, ethical principles of social responsibility, such as respecting privacy and dignity, were not always properly applied when disseminating information about HIV. To address these shortcomings, a theoretical application alternative is proposed based on training and raising awareness among journalism staff about the importance of responsible HIV coverage in the post-pandemic context. Four training sessions are proposed to improve the quality of information and promote the application of ethical principles in digital journalism. This study contributes to the understanding of the relationship between digital journalism and social responsibility in the context of HIV in Ecuador. The results and recommendations have the potential to benefit society by promoting greater awareness and understanding of HIV in the post-pandemic period. | es_ES |
| dc.description.abstract | Este estudio se enfoca en la cobertura mediática de los contagios de VIH en Ecuador durante la pospandemia y su relación con los principios éticos de responsabilidad social en el periodismo digital. La epidemia de VIH/SIDA como problema global de salud con impactos profundos en la vida de las personas, y su cobertura en los medios digitales es esencial para informar y reducir el estigma. Entre enero y junio de 2021, se analizó la cobertura de los contagios de VIH en medios digitales ecuatorianos. Los resultados destacan que esta cobertura fue principalmente informativa, enfocada en estadísticas y datos epidemiológicos, pero careció de un enfoque contextual y humano que destacara las experiencias de las personas afectadas. Además, los principios éticos de responsabilidad social, como el respeto a la privacidad y la dignidad, no siempre se aplicaron adecuadamente al divulgar información sobre el VIH. Para abordar estas carencias, se propone una alternativa teórica de aplicación que se basa en la capacitación y sensibilización del personal periodístico sobre la importancia de una cobertura responsable del VIH en el contexto de la pospandemia. Se proponen cuatro capacitaciones destinadas a mejorar la calidad de la información y fomentar la aplicación de principios éticos en el periodismo digital. Este estudio contribuye al entendimiento de la relación entre el periodismo digital y la responsabilidad social en el contexto del VIH en Ecuador. Los resultados y las recomendaciones tienen el potencial de beneficiar a la sociedad, al promover una mayor concienciación y comprensión del VIH en la pospandemia. | es_ES |
| dc.format.extent | 119 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Cobertura mediática | es_ES |
| dc.subject | Periodismo digital | es_ES |
| dc.subject | Responsabilidad social | es_ES |
| dc.subject | VIH | es_ES |
| dc.title | Periodismo digital y responsabilidad social. Contagios VIH en la pospandemia en Ecuador | es_ES |
| dc.type | bachelorThesis | es_ES |
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