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Estrategias de marketing digital en El Minimarket Joha de la ciudad de Babahoyo, periodo 2022.
| dc.contributor.advisor | Sandoya Valero, Elsy Carlota | |
| dc.contributor.author | Contreras Barreno, Lexy Victoria | |
| dc.date.accessioned | 2023-10-26T20:30:57Z | |
| dc.date.available | 2023-10-26T20:30:57Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14817 | |
| dc.description | The present case study was carried out in the city of Babahoyo in the Joha Minimarket dedicated to the sale of essential products. To develop this research it was decided to analyze the current situation of this venture. During the analysis of this research work, it was determined that this minimarket does not have a digital marketing strategy plan, since it is very necessary and which is considered very important for local positioning in the city of Babahoyo. For this research, an interview was conducted with the owner of the establishment where it was discovered that he has problems when promoting his minimarket and publicizing the products he offers due to the lack of knowledge in the marketing area, which makes it difficult to increase sales in the establishment. | es_ES |
| dc.description | The present case study was carried out in the city of Babahoyo in the Joha Minimarket dedicated to the sale of essential products. To develop this research it was decided to analyze the current situation of this venture. During the analysis of this research work, it was determined that this minimarket does not have a digital marketing strategy plan, since it is very necessary and which is considered very important for local positioning in the city of Babahoyo. For this research, an interview was conducted with the owner of the establishment where it was discovered that he has problems when promoting his minimarket and publicizing the products he offers due to the lack of knowledge in the marketing area, which makes it difficult to increase sales in the establishment. | es_ES |
| dc.description.abstract | El presente estudio de caso se lo realizó en la ciudad de Babahoyo en el Minimarket Joha dedicado a la venta de productos de primera necesidad, para desarrollar esta investigación se decidió analizar la situación actual de este emprendimiento. Durante el análisis de este trabajo de investigación se determinó que este minimarket no cuenta con un plan de estrategias de marketing digital, ya que es muy necesario y el cual se considera muy importante para el posicionamiento local en la ciudad de Babahoyo. Para esta investigación se realizó una entrevista al dueño del establecimiento donde se pudo conocer que presenta inconvenientes al momento de promocionar su minimarket y dar a conocer los productos que ofrece por la falta de conocimientos en el área de marketing, lo cual dificulta incrementar las ventas en el establecimiento | es_ES |
| dc.format.extent | 34 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | Babahoyo: UTB-FAFI. 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Marketing, marketing digital | es_ES |
| dc.subject | Marketing mix | es_ES |
| dc.subject | Clientes | es_ES |
| dc.subject | Ventas | es_ES |
| dc.subject | Atención al cliente | es_ES |
| dc.subject | Estrategias de marketing | es_ES |
| dc.subject | Medios digitales | es_ES |
| dc.subject | Estrategia comercial | es_ES |
| dc.title | Estrategias de marketing digital en El Minimarket Joha de la ciudad de Babahoyo, periodo 2022. | es_ES |
| dc.type | bachelorThesis | es_ES |
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