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Análisis de los contenidos de entretenimiento de los influencer de Babahoyo en el 2022. Caso Juanka
| dc.contributor.advisor | Becilla Garcia, Leticia Aurora | |
| dc.contributor.author | Beltran Romero, Kevin Armando | |
| dc.date.accessioned | 2023-07-12T22:28:07Z | |
| dc.date.available | 2023-07-12T22:28:07Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14664 | |
| dc.description | The present study analyzes the entertainment content of Babahoyo influencers in 2022. Juanka Case, aims to analyze the entertainment content of Babahoyo influencers in 2022. Juanka Case, in which the presence of influencers stands out. in social networks, identifies their actions and describes the content used by them and especially the Babahoyense influencer Juanka, the case study is oriented towards basic research, adopts a descriptive design with a qualitative approach, intended for the analysis of data from the units of information that is complemented by the use of the inductive-deductive method, the observation sheet techniques to the contents published by the influencer in question and the interview with a renowned creator of digital content from Babahoyo as a way of collecting information, obtaining as results that its contents broadcast entertainment that attracts the attention of the public, largely humor with a double meaning encouraging curiosity, in addition to exposure of personal life in some cases exaggerating, the content that Juank broadcasts is considered to have given results because they have segmented the audience, they know what they consume and what they are the topics that interest them, there is entertainment content that edifies the audience and destroys or makes fun of others, generating more negative than positive situations in the audience. | es_ES |
| dc.description | The present study analyzes the entertainment content of Babahoyo influencers in 2022. Juanka Case, aims to analyze the entertainment content of Babahoyo influencers in 2022. Juanka Case, in which the presence of influencers stands out. in social networks, identifies their actions and describes the content used by them and especially the Babahoyense influencer Juanka, the case study is oriented towards basic research, adopts a descriptive design with a qualitative approach, intended for the analysis of data from the units of information that is complemented by the use of the inductive-deductive method, the observation sheet techniques to the contents published by the influencer in question and the interview with a renowned creator of digital content from Babahoyo as a way of collecting information, obtaining as results that its contents broadcast entertainment that attracts the attention of the public, largely humor with a double meaning encouraging curiosity, in addition to exposure of personal life in some cases exaggerating, the content that Juank broadcasts is considered to have given results because they have segmented the audience, they know what they consume and what they are the topics that interest them, there is entertainment content that edifies the audience and destroys or makes fun of others, generating more negative than positive situations in the audience. | es_ES |
| dc.description.abstract | El presente estudio análisis de los contenidos de entretenimiento de los influencer de Babahoyo en el 2022. Caso Juanka, tiene como objetivo analizar los contenidos de entretenimiento de los influencer de Babahoyo en el 2022. Caso Juanka, en el cual destaca la presencia de los influencer en ls redes sociales, identifica su accionar y describe los contenidos utilizados por ellos y en especial del influencer babahoyense Juanka, el estudio de caso se orienta en un investigación básica adopta un diseño descriptivo con enfoque cualitativo, destinado al análisis de datos provenientes de las unidades de información que se complementa con la utilización del método inductivo-deductivo, las técnicas de ficha de observación a los contenidos publicados por el influencer en mención y la entrevista un reconocido creador de contenidos digitales de Babahoyo como forma de recolección de información, obteniendo como resultados que sus contenidos emiten entretenimiento que llame la atención al público, en gran parte humor con doble sentido incentivando el morbo, además de exposición de vida personal en algunos casos exagerando, los contenidos que emite Juank, se considera que han dado resultado porque han segmentado a la audiencia, conocen que es lo que consumen y cuáles son los temas que les interesan, existe contenido de entretenimiento que edifica a la audiencia y destruye o se burla de los demás, generando ms situaciones negativas que positivas en la audiencia. | es_ES |
| dc.format.extent | 26 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Contenidos | es_ES |
| dc.subject | Entretenimiento | es_ES |
| dc.subject | Influencer | es_ES |
| dc.subject | Caso Juanka | es_ES |
| dc.title | Análisis de los contenidos de entretenimiento de los influencer de Babahoyo en el 2022. Caso Juanka | es_ES |
| dc.type | bachelorThesis | es_ES |
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