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La identidad visual en la comunicación corporativa de la UTB 2023
| dc.contributor.advisor | Mora Muñoz, Oscar Alfredo | |
| dc.contributor.author | Fabre Roca, Gabriela Kiabeth | |
| dc.date.accessioned | 2023-06-29T22:23:03Z | |
| dc.date.available | 2023-06-29T22:23:03Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14625 | |
| dc.description | The present work has as its theme, the visual identity in the corporate communication of the Technical University of Babahoyo, which seeks to show the importance of visual identity to improve the processes of corporate communication of the University. For which a bibliographic and field research has been conducted that allowed to know the criteria of various authors, as well as students of the Technical University of Babahoyo. The general objective is to support the importance of visual identity in the corporate communication of UTB 2023; and the specific objectives are to analyze the visual identity of the Technical University of Babahoyo; to compare the corporate communication of UTB with other higher education institutions; to establish strategies for improvement in the visual identity of UTB. The main problem found has been, the visual identity affects the corporate communication of the UTB, from which we have proceeded to conduct qualitative research that has allowed us to know the relationship between visual identity and corporate communication, thereby seeking to improve the promotion processes of the Technical University of Babahoyo in the year 2023. | es_ES |
| dc.description | The present work has as its theme, the visual identity in the corporate communication of the Technical University of Babahoyo, which seeks to show the importance of visual identity to improve the processes of corporate communication of the University. For which a bibliographic and field research has been conducted that allowed to know the criteria of various authors, as well as students of the Technical University of Babahoyo. The general objective is to support the importance of visual identity in the corporate communication of UTB 2023; and the specific objectives are to analyze the visual identity of the Technical University of Babahoyo; to compare the corporate communication of UTB with other higher education institutions; to establish strategies for improvement in the visual identity of UTB. The main problem found has been, the visual identity affects the corporate communication of the UTB, from which we have proceeded to conduct qualitative research that has allowed us to know the relationship between visual identity and corporate communication, thereby seeking to improve the promotion processes of the Technical University of Babahoyo in the year 2023. | es_ES |
| dc.description.abstract | El presente trabajo tiene como tema, la identidad visual en la comunicación corporativa de la Universidad Técnica de Babahoyo, el mismo que busca mostrar la importancia de la identidad visual para mejorar los procesos de comunicación corporativos de la Universidad. Para lo cual se ha realizado una investigación bibliográfica y de campo que permitió conocer el criterio de diversos autores, así como también de estudiantes de la Universidad Técnica de Babahoyo. El objetivo general planteado es, Fundamentar la importancia de la identidad visual en la comunicación corporativa de la UTB 2023; y presenta como objetivos específicos, Analizar la identidad visual de la Universidad Técnica de Babahoyo; Comparar la comunicación corporativa de la UTB con otras instituciones de educación superior; Establecer estrategias de mejoras en la identidad visual de la UTB. El problema principal encontrado ha sido, la identidad visual incide en la comunicación corporativa de la UTB, del cual se ha procedido a realizar la investigación cualitativa que ha permitido conocer la relación que existe entre la identidad visual y la comunicación corporativa, buscando con ello mejorar los procesos de promoción de la Universidad Técnica de Babahoyo en el año 2023. | es_ES |
| dc.format.extent | 41 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Identidad visual | es_ES |
| dc.subject | Comunicación corporativa | es_ES |
| dc.subject | Promoción | es_ES |
| dc.title | La identidad visual en la comunicación corporativa de la UTB 2023 | es_ES |
| dc.type | bachelorThesis | es_ES |
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