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Análisis de contenidos comunicacionales en medios digitales en el cantón Montalvo
| dc.contributor.advisor | Mora Muñoz, Oscar Alfredo | |
| dc.contributor.author | Angamarca Padilla, Wilmer Stalin | |
| dc.date.accessioned | 2023-06-12T23:01:30Z | |
| dc.date.available | 2023-06-12T23:01:30Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://dspace.utb.edu.ec/handle/49000/14452 | |
| dc.description | The objective of this research was to analyze the quality of the contents broadcasted and the informative treatment that the digital media The Félix TV and Montalvo Noticias of the city that broadcast the information, understanding the great boom that the digital media have after the pandemic by the covid-19. Due to the Covid-19 pandemic, the consumption of digital platforms and the generation of content was strengthened, but many of these do not meet the parameters of journalistic quality established on the basis of an informative agenda and carried out by professionals in Communication or Journalism. Thus, through this case study conducted with a quantitative approach and with the research technique of surveys and its instrument the questionnaire to the population, it was identified the lack of credibility and quality of content that the digital media of the canton Montalvo present in relation to public opinion, establishing a result that the majority of 80% of respondents mentioned that they are not satisfied with the journalistic treatment that the digital media provide in relation to their communication agendas, also consider that the contents issued do not meet journalistic standards to meet the needs of objectivity, bias and truthfulness. | es_ES |
| dc.description | The objective of this research was to analyze the quality of the contents broadcasted and the informative treatment that the digital media The Félix TV and Montalvo Noticias of the city that broadcast the information, understanding the great boom that the digital media have after the pandemic by the covid-19. Due to the Covid-19 pandemic, the consumption of digital platforms and the generation of content was strengthened, but many of these do not meet the parameters of journalistic quality established on the basis of an informative agenda and carried out by professionals in Communication or Journalism. Thus, through this case study conducted with a quantitative approach and with the research technique of surveys and its instrument the questionnaire to the population, it was identified the lack of credibility and quality of content that the digital media of the canton Montalvo present in relation to public opinion, establishing a result that the majority of 80% of respondents mentioned that they are not satisfied with the journalistic treatment that the digital media provide in relation to their communication agendas, also consider that the contents issued do not meet journalistic standards to meet the needs of objectivity, bias and truthfulness. | es_ES |
| dc.description.abstract | La presente investigación tuvo como objetivo analizar la calidad de los contenidos emitidos y el tratamiento informativo que los medios digitales The Fénix TV y Montalvo Noticias de la ciudad que efectúan para emitir la información entendiendo el gran auge que los medios digitales tienen después de la pandemia por la covid-19. Debido a la pandemia por la Covid-19 se fortaleció el consumo de las plataformas digitales y la generación de contenidos, pero muchos de estos no cumplen con los parámetros de calidad periodística establecida en base a un agenda informativa y realizada por profesionales de la Comunicación o Periodismo. Es así como, a través de este estudio de caso realizado con un enfoque cuantitativo y con la técnica investigativa de encuestas y su instrumento el cuestionario a la población, se identificó la falta de credibilidad y calidad de contenidos que los medios digitales del cantón Montalvo presentan en relación a la opinión pública, estableciendo un resultado que la mayoría del 80% de los encuestados mencionan que no se encuentran conformes con el tratamiento periodístico que los medios digitales brindan en relación con sus agendas comunicacionales, asimismo consideran que los contenidos emitidos no cumplen con los estándares periodísticos para satisfacer las necesidades de objetividad, parcialidad y veracidad. | es_ES |
| dc.format.extent | 33 p. | es_ES |
| dc.language.iso | es | es_ES |
| dc.publisher | BABAHOYO: UTB, 2023 | es_ES |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | * |
| dc.subject | Noticias | es_ES |
| dc.subject | Pandemia | es_ES |
| dc.subject | Población | es_ES |
| dc.subject | Periodismo | es_ES |
| dc.title | Análisis de contenidos comunicacionales en medios digitales en el cantón Montalvo | es_ES |
| dc.type | bachelorThesis | es_ES |
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